{"id":24310,"date":"2022-03-31T18:36:57","date_gmt":"2022-03-31T09:36:57","guid":{"rendered":"https:\/\/mieru-ca.com\/blog\/?p=24310"},"modified":"2025-01-09T18:00:07","modified_gmt":"2025-01-09T09:00:07","slug":"ownedmedia-kpi","status":"publish","type":"post","link":"https:\/\/mieru-ca.com\/blog\/ownedmedia-kpi\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u9069\u5207\u306aKPI\u3068\u306f\uff1f\u4e8b\u4f8b\u304b\u3089\u307f\u308b\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u8a2d\u5b9a\u3092\u89e3\u8aac"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/00-feature-kpi-ownedmedia-min.png\" alt=\"\" class=\"wp-image-24314 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/00-feature-kpi-ownedmedia-min.png 1920w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/00-feature-kpi-ownedmedia-min-400x225.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/00-feature-kpi-ownedmedia-min-800x450.png 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/00-feature-kpi-ownedmedia-min-200x113.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/00-feature-kpi-ownedmedia-min-768x432.png 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/00-feature-kpi-ownedmedia-min-1536x864.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/figure>\n\n\n\n<div class=\"c-box--toc\">\n<p class=\"c-box--toc__ttl\">\u76ee\u6b21<\/p>\n<ul class=\"c-box--toc__list-lv2\">\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#01\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f<\/a><\/li>\n\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#02\">KPI\u3068\u306f<\/a><\/li>\n\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#03\">KPI\u306f\u300cKGI\u300d\u3092\u6c7a\u3081\u3066\u304b\u3089<\/a><\/li>\n\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#04\">\u30d5\u30a7\u30fc\u30ba\u5225\uff01\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2 \u306eKPI\u8a2d\u5b9a\u4f8b<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"c-box--toc__list-lv3\">\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#04-1\">\u7acb\u3061\u4e0a\u3052\u671f(\u30e1\u30c7\u30a3\u30a2\u7acb\u3061\u4e0a\u3052\uff5e\u534a\u5e74)\u306eKPI<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#04-2\">\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u521d\u671f(\u534a\u5e74\uff5e1\u5e74)\u306eKPI<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#04-3\">\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u4e2d\u671f\uff5e\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u524d\u671f(1\u5e74\uff5e1\u5e74\u534a)\u306eKPI<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#04-4\">\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u5f8c\u671f\uff5e\u6d3b\u7528\u671f(\uff5e2\u5e74\u4ee5\u5185)<\/a><\/li>\n\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#05\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u6210\u529f\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068<\/a><\/li>\n<\/ul>\n\n<ul class=\"c-box--toc__list-lv3\">\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#05-1\">\u2460\u8ca0\u8377\u3092\u5206\u6563\u3059\u308b<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#05-2\">\u2461\u793e\u5185\u306e\u7406\u89e3\u3092\u5f97\u308b<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#05-3\">\u2462\u30c4\u30fc\u30eb\u3084\u5c02\u9580\u5bb6\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b<\/a><\/li>\n\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#06\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306b\u8ff7\u3063\u305f\u5834\u5408<\/a><\/li>\n<\/ul>\n\n<\/div>\n\n\n\n<p>\u8fd1\u5e74\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u65bd\u7b56\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u306f\u3001\u300c\u9069\u5207\u306aKPI\u8a2d\u8a08\u300d\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u7acb\u3061\u4e0a\u3052\u671f\u304b\u3089\u6539\u5584\u671f\u306b\u81f3\u308b\u307e\u3067\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u30aa\u30b9\u30b9\u30e1\u306eKPI\u306e\u7acb\u3066\u65b9\u306b\u3064\u3044\u3066\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u5143\u7de8\u96c6\u9577\u306e\u79c1\u81ea\u8eab\u306e\u4e8b\u4f8b\u3082\u4ea4\u3048\u306a\u304c\u3089\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"01\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f<\/h2>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff08Owned Media\uff09\u3068\u306f\u3001\u6587\u5b57\u901a\u308a\u81ea\u793e\u3067\u6240\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u7fa9\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30ab\u30bf\u30ed\u30b0\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3001DM\u306a\u3069\u3001\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u53ef\u80fd\u306a\u30e1\u30c7\u30a3\u30a2\u5168\u822c\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u8fd1\u5e74\u306f\u591a\u304f\u306e\u5834\u5408\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff1d\u8a18\u4e8b\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u305fWeb\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u672c\u8a18\u4e8b\u3067\u3082\u3001<strong>\u8a18\u4e8b\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u305fWeb\u30e1\u30c7\u30a3\u30a2<\/strong>\u306eKPI\u306e\u7acb\u3066\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25bc\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3053\u3061\u3089<br><a href=\"https:\/\/mieru-ca.com\/blog\/ownedmedia\/\" target=\"_blank\" rel=\"noopener\">5\u5206\u3067\u7406\u89e3\uff01\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f \uff5e\u4e8b\u4f8b\u3068\u3068\u3082\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3057\u307e\u3059\uff5e<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"02\">KPI\u3068\u306f<\/h2>\n\n\n\n<p>KPI\u3068\u306f\u300cKey Performance Indicator\u300d\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c<strong>\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19<\/strong>\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u6700\u7d42\u7684\u306a\u7d44\u7e54\u306e\u76ee\u6a19\uff08KGI\u203b<a href=\"#03\">\u7b2c3\u7ae0\u3067\u89e3\u8aac<\/a>\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u8a2d\u5b9a\u3059\u308b\u4e2d\u9593\u76ee\u6a19\u306e\u3053\u3068\u3067\u3042\u308a\u3001KPI\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u8a2a\u554f\u8005\u6570\u3084\u554f\u5408\u305b\u6570\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001KPI\u306f\u30c1\u30fc\u30e0\u3084\u500b\u4eba\u304c\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u3069\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u3059\u3079\u304d\u304b\u3068\u3044\u3063\u305f\u65e5\u3005\u306e\u696d\u52d9\u306e\u6307\u91dd\u3068\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"03\">KPI\u306f\u300cKGI\u300d\u3092\u6c7a\u3081\u3066\u304b\u3089<\/h2>\n\n\n\n<p>KGI\u3068\u306f\u3001\u300cKey Goal Indicator\u300d\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c<strong>\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19<\/strong>\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u4e8b\u696d\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3092\u6307\u3057\u3001KGI\u3092\u5206\u89e3\u3057\u3066\u8a2d\u5b9a\u3057\u305f\u3082\u306e\u304cKPI\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001KGI\u3092\u300c\u30bb\u30df\u30ca\u30fc\u7533\u8fbc\u6570200\u540d\u300d\u3068\u3057\u3001\u305d\u306e\u6570\u5024\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u306e1\u3064\u3068\u3057\u3066Web\u30b5\u30a4\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u3001KGI\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u89e3\u3067\u304d\u3001\u5404\u8981\u7d20\u304cKPI\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"background: #f6f6f6; padding: 10px; border: 2px solid #ffffff;\">\u30bb\u30df\u30ca\u30fc\u7533\u8fbc\u6570\uff08KGI\uff09<br>\uff1d\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\uff08KPI\uff09\u00d7\u7533\u8fbc\u7387\uff08KPI\uff09<br>\uff1d\uff08\u65b0\u898f\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\uff08KPI\uff09\uff0b\u30ea\u30d4\u30fc\u30c8\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\uff08KPI\uff09\uff09\u00d7\u7533\u8fbc\u7387\uff08KPI\uff09<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"838\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/01-kgi-kpi-min.png\" alt=\"KGI\u3068KPI\u306e\u95a2\u4fc2\" class=\"wp-image-24311 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/01-kgi-kpi-min.png 1600w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/01-kgi-kpi-min-400x210.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/01-kgi-kpi-min-800x419.png 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/01-kgi-kpi-min-200x105.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/01-kgi-kpi-min-768x402.png 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/01-kgi-kpi-min-1536x804.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/838;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u30011\u3064\u306eKGI\u306b\u5bfe\u3057\u3066KPI\u306f\u8907\u6570\u3042\u308a\u3001\u3069\u306eKPI\u306b\u3088\u308a\u6ce8\u529b\u3059\u308b\u304b\u306f\u3001\u4e8b\u696d\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u65b9\u91dd\u306a\u3069\u306b\u3088\u3063\u3066\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\n<div class=\"cta-pt01\">\n<p>\uff3cWeb\u62c5\u5f53\u8005\u5fc5\u898b\uff01\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u306b\u306f\uff1f\uff0f<\/p>\n<a href=\"https:\/\/mieru-ca.com\/blog\/download\/contents_wp001\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" data-src=\"\/blog\/wp-content\/uploads\/2022\/02\/2af908582d24d5a099927988f050a309.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1078px; --smush-placeholder-aspect-ratio: 1078\/567;\"><\/a>\n<p class=\"cta-title\">\u3010\u7121\u6599\u3011\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6b63\u3057\u3044\u9032\u3081\u65b9<\/p>\n<div class=\"btn--default\"><a class=\"c-boxlink\" href=\"https:\/\/mieru-ca.com\/blog\/download\/contents_wp001\/\" target=\"_blank\" rel=\"noopener\"><\/a><span>\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/span><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"04\">\u30d5\u30a7\u30fc\u30ba\u5225\uff01\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2 \u306eKPI\u8a2d\u5b9a\u4f8b<\/h2>\n\n\n\n<p>KPI\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u3069\u306e\u3088\u3046\u306a\u30d5\u30a7\u30fc\u30ba\u306b\u3042\u308b\u304b\u306b\u3088\u3063\u3066\u3082\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u79c1\u81ea\u8eab\u306e\u7d4c\u9a13\u8ac7\u3092\u53c2\u8003\u4e8b\u4f8b\u3068\u3057\u3066\u4ea4\u3048\u306a\u304c\u3089\u3001\u5927\u304d\u304f4\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3066KPI\u8a2d\u5b9a\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"display: inline-block; background: #565656; padding: 5px 10px; color: #ffffff;\"><strong>\u904b\u7528\u30d5\u30a7\u30fc\u30ba<\/strong><\/div>\n\n\n\n<div style=\"background: #ffffff; padding: 10px; border: 2px solid #565656;\">\n<ul class=\"u-mb0\">\n<li><a href=\"#04-1\">\u7acb\u3061\u4e0a\u3052\u671f(\u30b5\u30a4\u30c8\u7acb\u3061\u4e0a\u3052\uff5e\u534a\u5e74)<\/a><\/li>\n<li><a href=\"#04-2\">\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u521d\u671f(\u534a\u5e74\uff5e1\u5e74)<\/a><\/li>\n<li><a href=\"#04-3\">\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u4e2d\u671f\uff5e\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u524d\u671f(1\u5e74\uff5e1\u5e74\u534a)<\/a><\/li>\n<li><a href=\"#04-4\">\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u5f8c\u671f\uff5e\u6d3b\u7528\u671f<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"04-1\">\u7acb\u3061\u4e0a\u3052\u671f(\u30e1\u30c7\u30a3\u30a2\u7acb\u3061\u4e0a\u3052\uff5e\u534a\u5e74)\u306eKPI<\/h3>\n\n\n\n<p>\u65b0\u30e1\u30c7\u30a3\u30a2\u3092\u30ed\u30fc\u30f3\u30c1\u3059\u308b\u524d\u301c\u30ed\u30fc\u30f3\u30c1\u3057\u305f\u76f4\u5f8c\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002 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class=\"marker\">\u300c\u904b\u7528\u4f53\u5236\u306e\u57fa\u76e4\u3065\u304f\u308a\u300d\u3068\u3044\u3063\u305f\u884c\u52d5\u76ee\u6a19<\/span><\/strong>\u306b\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30ed\u30fc\u30f3\u30c1\u5f8c\u3059\u3050\u306b\u6210\u679c\u304c\u51fa\u308b\u65bd\u7b56\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30de\u30e9\u30bd\u30f3\u306e\u3088\u3046\u306b\u6301\u4e45\u529b\u304c\u6c42\u3081\u3089\u308c\u308b\u65bd\u7b56\u3067\u3059\u3002\u9577\u671f\u9593\u3001\u52b9\u7387\u7684\u306b\u8d70\u308a\u7d9a\u3051\u308b\u306b\u306f\u3001\u300c\u7acb\u3061\u4e0a\u3052\u671f\u306e\u57fa\u76e4\u3065\u304f\u308a\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u3046\u3053\u3068\u300d\u304c\u809d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 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class=\"wp-block-heading\">\u2462\u904b\u7528\u4f53\u5236\u3092\u6574\u3048\u308b<\/h4>\n\n\n\n<p>\u904b\u7528\u30e1\u30f3\u30d0\u30fc\u306e\u9078\u5b9a\u3068\u5404\u81ea\u306e\u5f79\u5272\u3092\u6c7a\u3081\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u7528\u3059\u308b\u969b\u306b\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u696d\u52d9\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"border-bottom: 1px dotted black;\">\u5168\u4f53\u306e\u7d71\u62ec\u3084\u9032\u6357\u7ba1\u7406\uff08\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\uff09<\/span><\/li>\n\n\n\n<li><span style=\"border-bottom: 1px dotted black;\">\u30e9\u30a4\u30bf\u30fc\u306e\u7ba1\u7406<\/span><\/li>\n\n\n\n<li><span style=\"border-bottom: 1px dotted black;\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3084\u69cb\u6210\u6848\u306e\u4f5c\u6210<\/span><\/li>\n\n\n\n<li><span style=\"border-bottom: 1px dotted black;\">\u8a18\u4e8b\u306e\u57f7\u7b46<\/span><\/li>\n\n\n\n<li><span style=\"border-bottom: 1px dotted black;\">\u30c7\u30b6\u30a4\u30f3\uff08\u8a18\u4e8b\u4e2d\u306e\u56f3\u8868\u3084\u30d0\u30ca\u30fc\u4f5c\u6210\u306a\u3069\uff09<\/span><\/li>\n\n\n\n<li><span style=\"border-bottom: 1px dotted black;\">\u6821\u6b63\u3001\u6821\u95b2<\/span><\/li>\n\n\n\n<li><span style=\"border-bottom: 1px dotted black;\">\u8a18\u4e8b\u306e\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u4f5c\u696d<\/span><\/li>\n\n\n\n<li><span style=\"border-bottom: 1px dotted black;\">\u6570\u5024\u8a08\u6e2c\u3001\u52b9\u679c\u691c\u8a3c\u3001\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0<\/span><\/li>\n<\/ul>\n\n\n\n<p>\u8907\u6570\u306e\u5f79\u5272\u3092\u517c\u4efb\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7acb\u3061\u4e0a\u3052\u671f\u306b\u306f\u3001\u4e3b\u8981\u30e1\u30f3\u30d0\u30fc\uff11\u301c\uff13\u540d\u3067\u59cb\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002\u8a18\u4e8b\u57f7\u7b46\u306e\u30d5\u30ed\u30fc\u306f\u5916\u6ce8\u3059\u308b\u4f01\u696d\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u5185\u88fd\u3067\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3057\u3001<strong>\u8a18\u4e8b\u306e\u65b9\u5411\u6027\u3084\u57f7\u7b46\u30eb\u30fc\u30eb\u304c\u56fa\u307e\u3063\u3066\u304b\u3089\u5916\u6ce8\u3059\u308b<\/strong>\u3068\u3044\u3046\u6d41\u308c\u304c\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u304c\u904b\u55b6\u3057\u3066\u3044\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u4e0b\u56f3\u306e\u3088\u3046\u306a\u5f79\u5272\u5206\u62c5\u3092\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"978\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/02-ownedmedia-member-min.png\" alt=\"\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u3067\u306e\u5f79\u5272\u5206\u62c5\u4f8b\" class=\"wp-image-24312 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/02-ownedmedia-member-min.png 1600w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/02-ownedmedia-member-min-400x245.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/02-ownedmedia-member-min-800x489.png 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/02-ownedmedia-member-min-200x122.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/02-ownedmedia-member-min-768x469.png 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/02-ownedmedia-member-min-1536x939.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" 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class=\"wp-block-image\"><img decoding=\"async\" width=\"1600\" height=\"798\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/03-ownedmedia-annual-schedule.png\" alt=\"\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u5e74\u9593\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\" class=\"wp-image-24313 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/03-ownedmedia-annual-schedule.png 1600w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/03-ownedmedia-annual-schedule-400x200.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/03-ownedmedia-annual-schedule-800x399.png 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/03-ownedmedia-annual-schedule-200x100.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/03-ownedmedia-annual-schedule-768x383.png 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/03\/03-ownedmedia-annual-schedule-1536x766.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/798;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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href=\"https:\/\/mieru-ca.com\/heatmap\/what-is-heatmap\/\" target=\"_blank\" rel=\"noopener\">5\u5206\u3067\u7406\u89e3\u3002\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3068\u306f\uff1f<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"04-4\">\u30b3\u30f3\u30c6\u30f3\u30c4\u6539\u5584\u5f8c\u671f\uff5e\u6d3b\u7528\u671f(\uff5e2\u5e74\u4ee5\u5185)<\/h3>\n\n\n\n<p>\u3042\u308b\u7a0b\u5ea6\u96c6\u5ba2\u304c\u5897\u3048\u3066\u304d\u305f\u3089\u3001\u7d44\u7e54\u306b\u3068\u3063\u3066\u3088\u308a\u91cd\u8981\u306aKPI\u3092\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001<strong><span class=\"marker\">\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u6570\u3001\u554f\u5408\u305b\u6570\u3001\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\u3078\u306e\u7dcf\u5ba2\u6570<\/span><\/strong>\u306a\u3069\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u6307\u6a19\u306e\u6570\u5024\u3092\u4f38\u3070\u3059\u3046\u3048\u3067\u30ad\u30fc\u3068\u306a\u308b\u306e\u304c\u300cCTA\uff08Call To Action\u203b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\uff09\u300d\u3067\u3059\u3002CTA\u306e\u6539\u5584\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u2611\ufe0e\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mieru-ca.com\/blog\/cta\/\" target=\"_blank\" rel=\"noopener\">CTA\u3068\u306f\uff1f3\u3064\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u3059\u3050\u3067\u304d\u308b5\u3064\u306e\u6539\u5584\u65bd\u7b56<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"05\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u6210\u529f\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068<\/h2>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u8cc7\u7523\u3068\u306a\u308b\u65bd\u7b56\u3067\u3042\u308b\u4e00\u65b9\u3001\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u305d\u306e\u9577\u671f\u6226\u306b\u8010\u3048\u3001\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u30013\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u304a\u3055\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"05-1\">\u2460\u8ca0\u8377\u3092\u5206\u6563\u3059\u308b<\/h3>\n\n\n\n<p>\u30e1\u30c7\u30a3\u30a2\u304c\u5927\u304d\u304f\u306a\u308b\u307e\u3067\u306f\u3001\u4ed6\u696d\u52d9\u3068\u517c\u52d9\u3057\u306a\u304c\u3089\u643a\u308f\u308b\u30e1\u30f3\u30d0\u30fc\u3082\u5c11\u306a\u304f\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u3046\u3057\u305f\u4e2d\u3001\u7121\u7406\u306a\u304f\u904b\u7528\u3057\u7d9a\u3051\u308b\u306b\u306f\u3001\u4e00\u4eba\u5f53\u305f\u308a\u306e\u8ca0\u8377\u3092\u5206\u6563\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u793e\u5185\u306e\u5c02\u9580\u5bb6\u30fb\u6709\u8b58\u8005\u3067\u3042\u3063\u3066\u3082\u57f7\u7b46\u3092\u4e38\u3054\u3068\uff11\u672c\u62c5\u3046\u306e\u306f\u5927\u5909\u3067\u3059\u3057\u3001\u6587\u7ae0\u306f\u5f97\u610f\u3067\u306a\u3044\u3068\u3044\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u306f<strong>\u300c\u8cea\u554f\u306b\u5bfe\u3057\u3066\u97f3\u58f0\u3067\u56de\u7b54\u3057\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u9332\u97f3\u53d6\u6750<\/strong>\u306a\u3069\u306f\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u56de\u7b54\u8005\u306f\uff11\u6642\u9593\u7a0b\u5ea6\u306e\u5de5\u6570\u3067\u3059\u307f\u3001\u57f7\u7b46\u8005\u306f\u5c02\u9580\u5bb6\u3067\u306a\u304f\u3066\u3082\u5927\u4e08\u592b\u3067\u3059\u3002\u307e\u305f\u3001\u81ea\u5206\u3067\u8abf\u67fb\u3059\u308b\u3088\u308a\u3082\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e9\u30a4\u30bf\u30fc\u4e0d\u8db3\u306b\u60a9\u3080\u3053\u3068\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u3088\u304f\u77e5\u308b\u4eba\uff08\u4f1a\u793e\u306eOB\u3084OG\uff09\u306b\u3001\u57f7\u7b46\u3084\u7de8\u96c6\u5354\u529b\u3092\u4ef0\u3050\u306e\u3082\u6709\u52b9\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"05-2\">\u2461\u793e\u5185\u306e\u7406\u89e3\u3092\u5f97\u308b<\/h3>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u306e\u610f\u7fa9\u304c\u7d44\u7e54\u5168\u4f53\u3067\u6d78\u900f\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u61d0\u7591\u7684\u306b\u601d\u3046\u30e1\u30f3\u30d0\u30fc\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u3088\u3046\u306a\u5834\u5408\u3001\u904b\u7528\u76ee\u7684\u3084\u9577\u671f\u7684\u306b\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308b\u65bd\u7b56\u3060\u3068\u6839\u6c17\u3088\u304f\u4f1d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u300c\u691c\u7d22\u9806\u4f4d\u30671\u30da\u30fc\u30b8\u76ee\u306b\u8868\u793a\u3055\u308c\u305f\u300d\u300cCV\u304c\u3067\u305f\u300d\u306a\u3069\u3001\u5c0f\u3055\u304f\u3066\u3082\u6210\u679c\u304c\u51fa\u305f\u3089\u3053\u307e\u3081\u306b\u5171\u6709<\/strong>\u3057\u3001\u7740\u5b9f\u306b\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u9032\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u767a\u4fe1\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u5c11\u3057\u305a\u3064\u7d44\u7e54\u5185\u3067\u7406\u89e3\u304c\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5354\u529b\u3057\u3066\u304f\u308c\u308b\u4eba\u3084\u5fdc\u63f4\u3057\u3066\u304f\u308c\u308b\u4eba\u3082\u5897\u3048\u3066\u3044\u304f\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"05-3\">\u2462\u30c4\u30fc\u30eb\u3084\u5c02\u9580\u5bb6\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b<\/h3>\n\n\n\n<p>\u8a18\u4e8b\u304c\u305f\u304f\u3055\u3093\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u304b\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u9577\u671f\u7684\u306a\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8003\u3048\u305f\u6642\u3001SEO\u65bd\u7b56\u306f\u5fc5\u9808\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>SEO\u3092\u610f\u8b58\u3057\u305f\u8a18\u4e8b\u306e\u4f5c\u6210\u306b\u306f\u30b3\u30c4\u304c\u3044\u308b\u306e\u3067\u3001\u6709\u6599\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u308a\u3001\u5916\u90e8\u306e\u5c02\u9580\u5bb6\u306b\u983c\u308a\u306a\u304c\u3089\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8a18\u4e8b\u4f5c\u6210\u3092\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u8ecc\u9053\u306b\u306e\u308b\u307e\u3067\u3068\u3044\u3063\u305f\u671f\u9650\u3092\u8a2d\u3051\u3066\u3001\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u5c0e\u5165\u3059\u308b\u306e\u3082\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u2611\ufe0e\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mieru-ca.com\/blog\/content-marketing-tool\/\" target=\"_blank\" rel=\"noopener\">\u65b0\u5b85\u304c\u30aa\u30b9\u30b9\u30e1\uff01\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\uff15\u9078\u30102022\u5e74\u6700\u65b0\u7248\u3011<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"06\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306b\u8ff7\u3063\u305f\u5834\u5408<\/h2>\n\n\n\n<p>\u4ed6\u306e\u4f1a\u793e\u306e\u4eba\u306f\u3069\u3046\u3057\u3066\u308b\u306e\u304b\u306a\uff1f\u304c\u6c17\u306b\u306a\u3063\u305f\u3089\u3053\u3061\u3089\u3092\u3069\u3046\u305e\uff01<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"GJJcedKfj7\"><a 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