{"id":24406,"date":"2023-07-04T20:01:07","date_gmt":"2023-07-04T11:01:07","guid":{"rendered":"https:\/\/mieru-ca.com\/blog\/?p=24406"},"modified":"2026-01-23T18:46:06","modified_gmt":"2026-01-23T09:46:06","slug":"what-is-ma","status":"publish","type":"post","link":"https:\/\/mieru-ca.com\/blog\/what-is-ma\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u30c4\u30fc\u30eb\u6a5f\u80fd\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac\u3010BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u5fc5\u898b\u3011"},"content":{"rendered":"<p>BtoB\u4e8b\u696d\u306b\u304a\u3044\u3066\uff64\u65b0\u898f\u958b\u62d3\u3059\u308b\u306b\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u6301\u3064\u8208\u5473\u3084\u95a2\u5fc3\u3001\u884c\u52d5\u306b\u5bfe\u3057\u3066\u300c\u6700\u9069\u306a\u60c5\u5831\u300d\u3092\u300c\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u300d\u300c\u6700\u9069\u306a\u65b9\u6cd5\u300d\u3067\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u53cd\u5fa9\u7684\u306b\u884c\u3063\u3066\u3044\u308b\u696d\u52d9\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u52b9\u7387\u6027\u3092\u6c42\u3081\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u5b58\u5728\u3059\u308b\u306e\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff64\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\uff08Marketing 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rel=\"noopener\">\u682a\u5f0f\u4f1a\u793eLEAPT\uff08\u30ec\u30d7\u30c8\uff09<\/a>\u4ee3\u8868\u53d6\u7de0\u5f79\u3002\u8c6a\u5dde\u30d3\u30b8\u30cd\u30b9\u5927\u5b66\u9662\u56fd\u969b\u30d3\u30b8\u30cd\u30b9\u4fee\u58eb\u8ab2\u7a0b\u5352\u696d\u3002\u8907\u6570\u4f01\u696d\u3068\u8d77\u696d\u3092\u7d4c\u3066BtoB\u5c02\u696d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u7406\u5e97\u3078\u3002\u305d\u306e\u5f8c\u3001\u5916\u8cc7SaaS\u306e\u30e6\u30cb\u30b3\u30fc\u30f3\u4f01\u696d\u306e\u65e5\u672c\u6cd5\u4eba\u7acb\u4e0a\u3052\u3092\u884c\u3044\u3001\u6cd5\u4eba\u55b6\u696d\u958b\u59cb\u5f8c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u3068\u3057\u3066\u5275\u696d\u671f\u3092\u727d\u5f15\u3002 \u5143HubSpot\u306e\u65e5\u672c\u6cd5\u4eba\u7acb\u3061\u4e0a\u30521\u53f7\u793e\u54e1\uff06\u5143\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"has-small-font-size\">\u203b<small>\u95a2\u9023\u8a18\u4e8b\uff1a<\/small><br \/><small>\u30fb<a href=\"https:\/\/mieru-ca.com\/blog\/web_marketing\/\">\u30102026\u5e74\u6700\u65b0\u3011Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u65bd\u7b56\u306e\u7a2e\u985e\u3001\u62c5\u5f53\u8005\u306b\u6c42\u3081\u3089\u308c\u308b\u30b9\u30ad\u30eb<\/a><\/small><br \/>\u30fb<a href=\"https:\/\/mieru-ca.com\/blog\/what-is-digital-marketing\/\" title=\"\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f \u6982\u5ff5\u3084\u5177\u4f53\u4f8b\u3001\u7a2e\u985e\u3068\u9032\u3081\u65b9<\/a><\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u3056\u3063\u304f\u308a\u89e3\u8aac\uff01<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3068\u306f\u3001\u300c<span 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\u306a\u3069<\/span><\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u65e5\u3005\u884c\u3063\u3066\u3044\u308b\u696d\u52d9\u306e\u3046\u3061\u3001Web\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u3001\u30b3\u30d4\u30fc\u3001\u30e1\u30fc\u30eb\u6587\u7ae0\u3092\u4f5c\u6210\u3059\u308b\u3068\u3044\u3063\u305f\u300c\u6587\u7ae0\u3092\u66f8\u304f\u300d\u4ee5\u5916\u306e\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2>\u306a\u305cMA\u304c\u5fc5\u8981\u306a\u306e\uff1f\u2192\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u30c7\u30b8\u30bf\u30eb\u4e2d\u5fc3\u306b\u306a\u3063\u305f\u304b\u3089<\/h2>\n<p>MA\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9867\u5ba2\u3078\u3068\u80b2\u6210\u3059\u308b\u201c\u8ffd\u5ba2\u30fb\u80b2\u6210\u201d\u30c4\u30fc\u30eb\u3068\u3057\u3066\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6700\u5927\u306e\u7406\u7531\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u30c7\u30b8\u30bf\u30eb\u4e2d\u5fc3\u306b\u306a\u3063\u305f\u304b\u3089\u300d\u3002\u6b74\u53f2\u3092\u7d10\u89e3\u304f\u3068\u3001\u65e5\u672c\u3067MA\u304c\u6ce8\u76ee\u3055\u308c\u59cb\u3081\u305f\u306e\u306f\u3053\u30537\u301c8\u5e74\u307b\u3069\u3067\u3059\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3082\u3063\u3068\u524d\u30012005\u5e74\u3050\u3089\u3044\u304b\u3089\u591a\u304f\u306e\u4f01\u696d\u304c\u53d6\u308a\u5165\u308c\u59cb\u3081\u307e\u3057\u305f\u3002\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u8cfc\u5165\u3057\u305f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\uff08\u30ea\u30fc\u30c9\uff09\u306e\u4e2d\u304b\u3089\u3001\u3088\u308a\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u306e\u9ad8\u305d\u3046\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u304b\u3089\u30e1\u30fc\u30eb\u914d\u4fe1\u3057\u305f\u308a\u3001\u96fb\u8a71\u3092\u304b\u3051\u308b\u300c\u30ea\u30fc\u30c9\u30af\u30aa\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08lead qualification\uff09\u300d\u3068\u3044\u3046\u55b6\u696d\u624b\u6cd5\u304c\u5e83\u304c\u3063\u305f\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>MA\u306f\u3053\u306e\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u304b\u3089\u300c\u3075\u308b\u3044\u306b\u304b\u3051\u308b\u300d\u4f5c\u696d\u3092\u81ea\u52d5\u5316\u3059\u308b\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3066\u3001\u767a\u9054\u3057\u3066\u3044\u3063\u305f\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>MA\u30c4\u30fc\u30eb\u306e\u6a5f\u80fd\u3084\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/h2>\n<p>MA\u30c4\u30fc\u30eb\u306e\u4e00\u756a\u5927\u4e8b\u306a\u6a5f\u80fd\u304c\u9867\u5ba2\u60c5\u5831\u3001\u3064\u307e\u308a\u300c<span 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https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA4-200x110.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA4-768x423.png 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/551;\" \/><figcaption id=\"caption-attachment-24417\" class=\"wp-caption-text\">\u9759\u7684\u3067\u306f\u306a\u304f\u52d5\u7684\u306a\u6761\u4ef6\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u985e\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b<\/figcaption><\/figure>\n<div style=\"background: #ffffff; padding: 10px; border: 2px solid 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href=\"https:\/\/mieru-ca.com\/blog\/lead-nurturing\/\" target=\"_blank\" rel=\"noopener\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u80b2\u6210\uff09<\/a>\u304c\u3067\u304d\u308b<\/span>\u3053\u3068\u3082MA\u30c4\u30fc\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>MA\u30c4\u30fc\u30eb\u3067\u306f\u3001\u305f\u3068\u3048\u3070\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5546\u8ac7\u72b6\u6cc1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95b2\u89a7\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3001\u300c\u95b2\u89a7\u5f8c\u25cf\u65e5\u5f8c\u306b\u3053\u306e\u30e1\u30fc\u30eb\u3092\u5c4a\u3051\u308b\u300d\u3068\u3044\u3063\u305f\u8a2d\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u306b\u523a\u3055\u308b\u52b9\u679c\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\uff08\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u305f\u6761\u4ef6\u306b\u5fdc\u3058\u3066\u81ea\u52d5\u7684\u306b\u8907\u6570\u56de\u914d\u4fe1\u3055\u308c\u308b\u30e1\u30fc\u30eb\uff09\u3092\u9001\u308b\u3068\u3001\u81ea\u7136\u3068\u8cfc\u8cb7\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u9032\u3093\u3067\u304f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3046\u307e\u304f\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u5ea6\u5408\u3044\u306b\u5408\u308f\u305b\u305f\u30b7\u30ca\u30ea\u30aa\u304c\u63cf\u3051\u308c\u3070\u3001<span 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class=\"marker\">\u300c\u30e1\u30fc\u30eb\u3084\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u304c\u983b\u7e41\u3067\u3046\u308b\u3055\u3044\u300d\u3068\u3044\u3063\u305f\u9006\u52b9\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3082<\/span>\u3042\u308a\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3082\u306a\u308a\u3048\u307e\u3059\u3002\u8db3\u3057\u7b97\u3060\u3051\u3067\u306a\u304f\u3001\u6642\u306b\u306f\u5f15\u304d\u7b97\u3092\u3059\u308b\u8996\u70b9\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n<h2>SFA\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u3069\u3046\u9023\u643a\u3059\u308b\uff1f<\/h2>\n<p>SFA\u3068\u306f\u3001\u4f01\u696d\u306e\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u60c5\u5831\u5168\u822c\u3092\u30c7\u30fc\u30bf\u5316\u3057\u3066\u5206\u6790\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u6307\u3057\u307e\u3059\u3002SFA\u304b\u3089MA\u30c4\u30fc\u30eb\u3078\u306f\u7279\u306b\u3064\u306a\u304e\u76ee\u304c\u306a\u3044\u3088\u3046\u9023\u643a\u3059\u308b\u4e8b\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u304c\u5206\u65ad\u3055\u308c\u308b\u3068\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u6210\u7acb\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_24414\" aria-describedby=\"caption-attachment-24414\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA1.jpg\" alt=\"CRM\u3068SFA\u306e\u8aac\u660e\" width=\"1000\" height=\"563\" class=\"size-full wp-image-24414 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA1.jpg 1000w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA1-400x225.jpg 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA1-800x450.jpg 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA1-200x113.jpg 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA1-768x432.jpg 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/563;\" \/><figcaption id=\"caption-attachment-24414\" class=\"wp-caption-text\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u55b6\u696d\u6d3b\u52d5\u3082\u30b7\u30fc\u30e0\u30ec\u30b9\u5316\u304c\u671b\u307e\u3057\u3044<\/figcaption><\/figure>\n<p>CRM\uff08Customer Relationship Management\uff0f\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u7684\u306a\u8981\u7d20\u3092\u3082\u3063\u3066\u904b\u7528\u3057\u3066\u3044\u304fMA\u30c4\u30fc\u30eb\u306e\u5834\u5408\u306f\u3001SFA\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u9023\u643a\u3067\u304d\u305f\u307b\u3046\u304c\u4e8b\u696d\u6d3b\u52d5\u3078\u306e\u8ca2\u732e\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u521d\u5fc3\u8005\u306b\u306fCMS\u4ed8\u968f\u306eMA\u30c4\u30fc\u30eb\u3082\u304a\u3059\u3059\u3081<\/h2>\n<p>Web\u30b5\u30a4\u30c8\u3092\u521d\u5fc3\u8005\u3067\u3082\u7c21\u5358\u306b\u69cb\u7bc9\u30fb\u7ba1\u7406\u3067\u304d\u308b<a href=\"https:\/\/mieru-ca.com\/blog\/how-to-choose-cms\/\" target=\"_blank\" rel=\"noopener\">CMS\uff08Contents Management System\uff09<\/a>\u306e\u4e2d\u306b\u306f\u3001 <span class=\"marker\">MA\u30c4\u30fc\u30eb\u304c\u6a19\u6e96\u6a5f\u80fd\u3068\u3057\u3066\u4ed8\u968f\u3057\u3066\u3044\u308b<\/span>\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u300cWeb\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u5909\u5316\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u5bfe\u3057\u3066MA\u30c4\u30fc\u30eb\u306b\u5373\u53cd\u6620\u3067\u304d\u308b\u306e\u3067\u3001<span class=\"marker\">\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/span>\u300d\u70b9\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_24415\" aria-describedby=\"caption-attachment-24415\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA2.png\" alt=\"CMS\u3068MA\u304c\u9023\u643a\u3057\u3066\u3044\u308b\u30e1\u30ea\u30c3\u30c8\" width=\"1000\" height=\"573\" class=\"size-full wp-image-24415 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA2.png 1000w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA2-400x229.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA2-800x458.png 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA2-200x115.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/04\/MA2-768x440.png 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/573;\" \/><figcaption id=\"caption-attachment-24415\" class=\"wp-caption-text\">\u4e00\u3064\u4e00\u3064\u306e\u30c4\u30fc\u30eb\u3092\u9023\u643a\u3055\u305b\u3001\u6307\u6a19\u306e\u8fbb\u8904\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u8ca0\u8377\u306b\u306a\u308b\u3053\u3068\u3082<\/figcaption><\/figure>\n<p>\u305f\u3068\u3048\u3070CMS\uff0fMA\u30c4\u30fc\u30eb\uff0fWeb\u30b5\u30a4\u30c8\u5206\u6790\u30c4\u30fc\u30eb\u304c\u305d\u308c\u305e\u308c\u5225\u3060\u3068\u3001\u305d\u308c\u305e\u308c\u306b\u30ed\u30b0\u30a4\u30f3\u3092\u3057\u3066\u30bf\u30b0\u3092\u3064\u3051\u308b\u306a\u3069\u9023\u643a\u3092\u3055\u305b\u308b\u8a2d\u5b9a\u304c\u5fc5\u8981\u3002\u305d\u308c\u305e\u308c\u306b\u9055\u3046\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u5206\u6790\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u300c\u3053\u3061\u3089\u306e\u30c4\u30fc\u30eb\u3092\u898b\u3066\u5206\u6790\u3057\u305f\u7d50\u679c\u3092\u3001\u307e\u305f\u5225\u306e\u30c4\u30fc\u30eb\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u30b7\u30ca\u30ea\u30aa\u3068\u3057\u3066\u53cd\u6620\u3055\u305b\u308b\u300d\u306e\u306f\u624b\u9593\u3067\u3059\u3088\u306d\uff1f\u3053\u308c\u3089\u304c\u4e00\u6c17\u901a\u8cab\u3067\u3067\u304d\u308b\u306e\u304cCMS\u4ed8\u968f\u306eMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4ee5\u4e0b\u306eCMS\u306b\u95a2\u3059\u308b\u304a\u3059\u3059\u3081\u8a18\u4e8b\u306a\u3069\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"mFbxvbVQ1c\"><p><a href=\"https:\/\/mieru-ca.com\/blog\/how-to-choose-cms\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u300cCMS\u300d\u3069\u3046\u9078\u3076\uff1f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e06\u9078\u3092\u6bd4\u8f03\u89e3\u8aac<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u300cCMS\u300d\u3069\u3046\u9078\u3076\uff1f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e06\u9078\u3092\u6bd4\u8f03\u89e3\u8aac&#8221; &#8212; \u30df\u30a8\u30eb\u30ab\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30fc\u30ca\u30eb\" src=\"https:\/\/mieru-ca.com\/blog\/how-to-choose-cms\/embed\/#?secret=9N6AjHm432#?secret=mFbxvbVQ1c\" data-secret=\"mFbxvbVQ1c\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>MA\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u526f\u6b21\u7684\u30e1\u30ea\u30c3\u30c8\u300c\u9867\u5ba2\u60c5\u5831\u306e\u6574\u7406\u6574\u9813\u304c\u697d\u306b\u306a\u308b\u300d<\/h2>\n<p>MA\u30c4\u30fc\u30eb\u3060\u304b\u3089\u3053\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\uff0f\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\uff0f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u30fb\u6539\u5584\u30c4\u30fc\u30eb\u306a\u3069\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u306b\u306a\u308b\u7b49\u3092\u8aac\u660e\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u591a\u304f\u306e\u65b9\u304c\u3042\u307e\u308a\u610f\u8b58\u3057\u3066\u3044\u306a\u3044\u30e1\u30ea\u30c3\u30c8\u306f\u300c<span class=\"marker\">MA\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3068\u9867\u5ba2\u60c5\u5831\u306e\u6574\u7406\u6574\u9813\u304c\u697d\u306b\u306a\u308b<\/span>\u300d\u70b9\u304c\u30dd\u30a4\u30f3\u30c8\u3060\u3068\u3001\u6238\u6817\u3055\u3093\u306f\u304a\u3063\u3057\u3083\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u300c\u5148\u306b\u30b7\u30ca\u30ea\u30aa\u3092\u4f5c\u3063\u3066\u304b\u3089\u300d<\/h3>\n<p>\u3068\u306b\u304b\u304f\u5148\u306b\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u3057\u305f\u3044\uff01\u60c5\u5831\u3092\u5c4a\u3051\u305f\u3044\uff01\u3068\u3001\u9001\u308b\u30cf\u30a6\u30b9\u30ea\u30b9\u30c8\u306e\u7cbe\u67fb\u3092\u305b\u305a\u306b\u3001\u201c\u3054\u3063\u305f\u716e\u201d\u306e\u72b6\u614b\u306e\u30ea\u30b9\u30c8\u3067\u30e1\u30fc\u30eb\u3092\u9001\u308a\u59cb\u3081\u308b\u4f01\u696d\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u9001\u308a\u5148\u3092\u7d5e\u3089\u305a\u300c\u4e07\u4eba\u3092\u30ab\u30d0\u30fc\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3088\u3046\u300d\u3068\u3044\u3046\u610f\u8b58\u304c\u50cd\u304f\u3068\u3001\u4e00\u3064\u306e\u30e1\u30fc\u30eb\u306b<\/p>\n<ul>\n<li><span style=\"border-bottom:1px dotted black\">\u30d6\u30ed\u30b0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u60c5\u5831<\/span><\/li>\n<li><span style=\"border-bottom:1px dotted black\">\u65b0\u88fd\u54c1\u6848\u5185<\/span><\/li>\n<li><span style=\"border-bottom:1px dotted black\">\u30cb\u30e5\u30fc\u30b9<\/span><\/li>\n<li><span style=\"border-bottom:1px dotted black\">\u30bb\u30df\u30ca\u30fc\u6848\u5185<\/span><\/li>\n<li><span style=\"border-bottom:1px dotted black\">PR\u60c5\u5831<\/span><\/li>\n<\/ul>\n<p>\u306a\u3069\u8981\u7d20\u3092\u8a70\u3081\u8fbc\u3093\u3067\u300c\u30c9\u30fc\u30f3\u300d\u3068\u9001\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3002\u3059\u308b\u3068\u3069\u3046\u306a\u308b\u304b\u3002\u53d7\u4fe1\u5074\u306b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u524d\u5f8c\u306e\u8108\u7d61\uff09\u304c\u5408\u3063\u3066\u3044\u306a\u3044\u3068\u4e00\u77ac\u3067\u5224\u65ad\u3055\u308c\u3066\u3001\u958b\u5c01\u3059\u3089\u3055\u308c\u306a\u3044\u4e8b\u304c\u591a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u59cb\u3081\u308b\u6642\u306f\u307e\u305a\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6574\u9813\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002MA\u30c4\u30fc\u30eb\u306f\u3053\u306e\u6574\u7406\u6574\u9813\u304cexcel\u306a\u3069\u3067\u7ba1\u7406\u3059\u308b\u3088\u308a\u305a\u3063\u3068\u7c21\u5358\u306b\u3067\u304d\u308b\u306e\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306b\u306f\u3069\u3093\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u304b<\/h2>\n<p>MA\u30c4\u30fc\u30eb\u3082\u591a\u7a2e\u591a\u69d8\u306b\u63c3\u3063\u3066\u304d\u3066\u3044\u308b\u306e\u3067\uff64\u81ea\u793e\u306e\u30d5\u30a7\u30fc\u30ba\u3084\u904b\u7528\u4f53\u5236\u306a\u3069\u306b\u5408\u308f\u305b\u305f\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u3079\u304d\u3067\u3059\uff61\u30e1\u30b8\u30e3\u30fc\u3069\u3053\u308d\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\uff61<\/p>\n<h3>SATORI\uff08\u30b5\u30c8\u30ea\uff09<\/h3>\n<p><img decoding=\"async\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2023\/02\/satori.png\" alt=\"SATORI\" width=\"700\" height=\"317\" class=\"aligncenter wp-image-20956 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/317;\" \/><\/p>\n<p>SATORI\uff08\u30b5\u30c8\u30ea\uff09\u306f\u3001SATORI\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u56fd\u7523\u306eMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306a\u3069\u306e<a href=\"https:\/\/mieru-ca.com\/blog\/cro\/\" target=\"_blank\" rel=\"noopener\">Web\u63a5\u5ba2\u6a5f\u80fd<\/a>\u3082\u5145\u5b9f\u3057\u3066\u304a\u308a\u3001\u30ea\u30fc\u30c9\u306e\u52d5\u5411\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3067\u304d\u307e\u3059\u3057\u3001\u7c21\u5358\u306aLP\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><small>\u25b6\ufe0e <a href=\"https:\/\/satori.marketing\/\" target=\"_blank\" rel=\"noopener\">SATORI<\/a><\/small><\/p>\n<h3>HubSpot\uff08\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8\uff09<\/h3>\n<p><img decoding=\"async\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/hubspot-top17-min.jpg\" alt=\"HubSpot\" width=\"700\" height=\"316\" class=\"aligncenter wp-image-20941 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/hubspot-top17-min.jpg 1656w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/hubspot-top17-min-400x181.jpg 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/hubspot-top17-min-800x361.jpg 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/hubspot-top17-min-200x90.jpg 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/hubspot-top17-min-768x347.jpg 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/hubspot-top17-min-1536x694.jpg 1536w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/316;\" \/><\/p>\n<p>\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8\u306fHubSpot\u793e\u304c\u63d0\u4f9b\u3059\u308bMA\u30c4\u30fc\u30eb\u3067\u3001CMS\u3068\u3057\u3066\u306e\u6a5f\u80fd\u3084\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u5145\u5b9f\u3057\u3066\u3044\u307e\u3059\u3002\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u7c21\u5358\u306bLP\u3084\u30d5\u30a9\u30fc\u30e0\u3092\u4f5c\u6210\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><small>\u25b6\ufe0e <a href=\"https:\/\/www.hubspot.jp\/\" target=\"_blank\" rel=\"noopener nofollow\">\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8<\/a><\/small><\/p>\n<h3>Account Engagement (\u65e7 Pardot\uff08\u30d1\u30fc\u30c9\u30c3\u30c8\uff09)<\/h3>\n<p><img decoding=\"async\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/salesforce-top15-min.jpg\" alt=\"Pardot\" width=\"700\" height=\"375\" class=\"aligncenter wp-image-20955 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/salesforce-top15-min.jpg 1701w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/salesforce-top15-min-400x214.jpg 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/salesforce-top15-min-800x429.jpg 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/salesforce-top15-min-200x107.jpg 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/salesforce-top15-min-768x412.jpg 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/01\/salesforce-top15-min-1536x824.jpg 1536w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/375;\" \/><\/p>\n<p>Account Engagement(\u4eca\u3067\u3082\u30d1\u30fc\u30c9\u30c3\u30c8\u3068\u3044\u3046\u4eba\u304c\u591a\u3044\u6c17\u304c\u3057\u307e\u3059)\u306f\u682a\u5f0f\u4f1a\u793e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u304c\u63d0\u4f9b\u3059\u308bMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u540c\u793e\u306eSFA\u3068\u9023\u643a\u3057\u3001\u30ea\u30fc\u30c9\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u304d\u3081\u7d30\u304b\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><small>\u25b6\ufe0e <a href=\"https:\/\/www.salesforce.com\/jp\/products\/pardot\/overview\/\" target=\"_blank\" rel=\"noopener nofollow\">\u30d1\u30fc\u30c9\u30c3\u30c8<\/a><\/small><\/p>\n<h2>MA\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u306e\u95a2\u9023\u52d5\u753b<\/h2>\n<ul>\n<li><span style=\"border-bottom:1px dotted 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