{"id":293,"date":"2015-04-27T11:54:28","date_gmt":"2015-04-27T02:54:28","guid":{"rendered":"http:\/\/mieru-ca.com\/blog\/?p=293"},"modified":"2022-01-31T14:46:00","modified_gmt":"2022-01-31T05:46:00","slug":"research-planning-a-contents-by-using-keyword-tools","status":"publish","type":"post","link":"https:\/\/mieru-ca.com\/blog\/research-planning-a-contents-by-using-keyword-tools\/","title":{"rendered":"\u3010\u7814\u7a76\u3011\u9023\u8f09\uff1aSEO\u8996\u70b9\u3067\u8003\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580\u3000\uff5e\u7b2c1\u56de\u3000\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f01\u753b\u7acb\u6848\u65b9\u6cd5\uff5e"},"content":{"rendered":"<p>\u300c\u30e6\u30fc\u30b6\u30fc\u306b\u5f79\u7acb\u3064\u3044\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\uff01\u300d\u3068\u58f0\u9ad8\u306b\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u65b9\u306f\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001<span class=\"marker\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f01\u753b\u7acb\u6848\u65b9\u6cd5<\/span>\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n<div style=\"background: #ffffff; padding: 10px; border: 3px solid #f6f6f6;\"><small>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u6982\u8981\u306f\u3053\u3061\u3089\u25b6\ufe0e<\/small><small><a href=\"https:\/\/mieru-ca.com\/blog\/content-marketing-success\/\">\u6210\u529f\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f \u30e1\u30ea\u30c3\u30c8\u3068\u5b9f\u8df5\u624b\u9806\u3001\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/small>\n<\/div>\n<h2>\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u305f\u3042\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u6210\u679c<\/h2>\n<p>\u4ee5\u4e0b\u306f\u3001\u5f53\u793e\u304c\u7ba1\u7406\u30fb\u904b\u55b6\u3057\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u30a2\u30af\u30bb\u30b9\u306e\u63a8\u79fb\u3067\u3059\u3002<br \/>\n\u30b5\u30c6\u30e9\u30a4\u30c8\u30b5\u30a4\u30c8\u306b\u3088\u308b\u4eba\u5de5\u7684\u306a\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u5bfe\u7b56\uff08\u30d6\u30e9\u30c3\u30af\u30cf\u30c3\u30c8\u306aSEO\u5bfe\u7b56\uff09\u306f\u884c\u3063\u3066\u304a\u308a\u307e\u305b\u3093\u3002<br \/>\n\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f01\u753b\u7acb\u6848\u3059\u308b\u3068\u3053\u306e\u3088\u3046\u306b\u30b8\u30ef\u30b8\u30ef\u3068\u30a2\u30af\u30bb\u30b9\u304c\u4f38\u3073\u3066\u3044\u304f\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3059\u3002<br \/>\n\u7406\u7531\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u4e8b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u9006\u7b97\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f01\u753b\u7acb\u6848\u3059\u308b\u306e\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u306f\u81ea\u7136\u3068\u5897\u52a0\u3059\u308b<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u8a18\u4e8b\uff09\u306e\u6295\u5165\u3067\u69d8\u3005\u306a\u201c\u8a9e\u5f59\u201d\u304c\u5897\u3048\u305f\u4e8b\u306b\u3088\u308a\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ef\u30fc\u30c9\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u5897\u52a0\u3059\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7d99\u7d9a\u6295\u7a3f\u306b\u3088\u308aWeb\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u6027\u304c\u5411\u4e0a\u3002\u305d\u306e\u7d50\u679c\u3001\u591a\u304f\u306e\u30da\u30fc\u30b8\u306e\u691c\u7d22\u9806\u4f4d\u304c\u4e0a\u6607\u3059\u308b<\/li>\n<\/ul>\n<p>\u4ee5\u4e0a\u306e\u3053\u3068\u306f\u5f53\u793e\u306e\u591a\u304f\u306e\u5b9f\u9a13\u306b\u3088\u3063\u3066\u3082\u5224\u660e\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3082\u3061\u308d\u3093\u3001\u9069\u5f53\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6295\u5165\u3057\u3066\u3082\u3053\u306e\u3088\u3046\u306a\u6210\u679c\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<br \/>\n\u5e38\u306b\u201c\u691c\u7d22\u30ef\u30fc\u30c9\u2252\u691c\u7d22\u8005\u306e\u30cb\u30fc\u30ba\u201d\u3092\u610f\u8b58\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<br \/>\n\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u624b\u6bb5\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<br \/>\n\u4e3b\u306b\u5229\u7528\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u306f\u4ee5\u4e0b\u306e2\u7a2e\u985e\u3067\u3059\u3002<\/p>\n<ol>\n<li>Google AdWords \u30ad\u30fc\u30ef\u30fc\u30c9 \u30d7\u30e9\u30f3\u30ca\u30fc<\/li>\n<li>\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u53d6\u5f97\u30c4\u30fc\u30eb<\/li>\n<\/ol>\n<p>\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3084\u5229\u7528\u76ee\u7684\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>Google AdWords \u30ad\u30fc\u30ef\u30fc\u30c9 \u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u7279\u5fb4<\/h2>\n<p>\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6708\u9593\u691c\u7d22\u6570\u306e\u30ea\u30b5\u30fc\u30c1\u76ee\u7684\u3067\u5229\u7528\u3057\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63a8\u5968\u5165\u672d\u5358\u4fa1\u306fPPC\u5e83\u544a\u306b\u304a\u3044\u3066\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306e\u5165\u672d\u984d\u306e\u76ee\u5b89\u3067\u3059\u306e\u3067\u3001\u3053\u306e\u5165\u672d\u4fa1\u683c\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069SEO\u96e3\u6613\u5ea6\u3082\u9ad8\u304f\u306a\u308b\u306e\u306f\u5f53\u7136\u306e\u7d50\u679c\u3068\u3044\u3048\u307e\u3059\u3002\u7279\u306b1,000\u5186\u3092\u8d85\u3048\u308b\u5834\u5408\u306f\u6fc0\u6226\u3068\u8003\u3048\u3066\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u30b5\u30b8\u30a7\u30b9\u30c8\u30c4\u30fc\u30eb\u306e\u7279\u5fb4<\/h2>\n<p>\u3053\u306e\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u53d6\u5f97\u30c4\u30fc\u30eb\u306f\u30011\u306e\u30b0\u30fc\u30b0\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3067\u306f\u62fe\u3044\u304d\u308c\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3000\u5bfe\u8c61\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6559\u3048\u3066goo\u3068Yahoo\u77e5\u6075\u888b\u306e\u691c\u7d22\u7d50\u679c\u304c\u51fa\u529b\u3055\u308c\u308b\u70b9\u3082\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u67a0\u3067\u56f2\u3063\u305f\u7b87\u6240\u306e\u3082\u306e\u3067\u3059\u3002<br \/>\n\u7686\u3055\u3093\u3082\u666e\u6bb5\u3001\u691c\u7d22\u3057\u3066\u3044\u3066\u3053\u3046\u3044\u3063\u305f\u30b9\u30c0\u30ec\u306e\u3088\u3046\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u81ea\u52d5\u3067\u8868\u793a\u3055\u308c\u308b\u5834\u9762\u304c\u6642\u3005\u51fa\u3066\u304f\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u3053\u3053\u306b\u51fa\u3066\u304f\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ed\u30b8\u30c3\u30af\u306f\u3001\u4ee5\u4e0b\u304c\u51fa\u3066\u304f\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\uff08Google\u306e\u767a\u8868\u3068\u5f53\u793e\u306e\u8abf\u67fb\u306b\u3088\u308b\u6240\u611f\uff09<\/p>\n<ul>\n<li>\u691c\u7d22\u8005\u304c\u4e00\u7dd2\u306b\u691c\u7d22\u3057\u3066\u3044\u308b\u8907\u5408\u8a9e<\/li>\n<li>\u3053\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u8a00\u53ca\u3057\u3066\u308bWeb\u30da\u30fc\u30b8\u306e\u4e2d\u3067\u3088\u304f\u4f7f\u308f\u308c\u3066\u3044\u308b\u8a00\u8449<\/li>\n<\/ul>\n<p>\u3061\u306a\u307f\u306b\u3053\u306e\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u4e3b\u8ef8\u3068\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u3053\u306e\u4f8b\u3067\u306f\u300c\u8131\u6bdb\u300d\u306e\u5f8c\u308d\u306ba\uff5ez\u3001\u3042\uff5e\u3093\u30011\uff5e9\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u5b58\u5728\u3059\u308b\u306e\u3067\u3059\u3002<br \/>\n\u3053\u308c\u3089\u3092\u3044\u3061\u3044\u3061\u81ea\u5206\u3067\u691c\u7d22\u30dc\u30c3\u30af\u30b9\u306b\u5165\u529b\u3057\u3066\u8abf\u3079\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u308b\u306e\u3067\u3001\u3069\u3053\u304b\u306e\u89aa\u5207\u306a\u65b9\u304c\u4e00\u767a\u3067\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u53d6\u5f97\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u3064\u304f\u3063\u3066\u304f\u308c\u307e\u3057\u305f\u3002<\/p>\n<h2>2\u7a2e\u985e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f01\u753b\u3059\u308b\u5177\u4f53\u7684\u306a\u30d7\u30ed\u30bb\u30b9<\/h2>\n<p>\u305d\u308c\u3067\u306f\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306e\u5229\u7528\u65b9\u6cd5\u3092\u5177\u4f53\u7684\u306b\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u300c\u30ec\u30fc\u30b6\u30fc\u8131\u6bdb\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f8b\u306b\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u307e\u305a\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306b\u300c\u30ec\u30fc\u30b6\u30fc\u8131\u6bdb\u300d\u3068\u5165\u529b\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u5165\u529b\u3057\u305f\u8a9e\u53e5\u3092\u542b\u3080\u5019\u88dc\u306e\u307f\u3092\u8868\u793a\u300d\u3092\u30aa\u30f3\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u753b\u9762\u5de6\u4e0b\u306e\u300c\u5019\u88dc\u3092\u53d6\u5f97\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<li>\u300c\u30ec\u30fc\u30b6\u30fc\u8131\u6bdb\u300d\u3092\u542b\u3080\u30ad\u30fc\u30ef\u30fc\u30c9\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3067\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u307e\u3059\u3002<\/li>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u6708\u9593\u691c\u7d22\u6570\uff08Avg. monthly searches\uff09\u4ee5\u5916\u306e\u4f59\u8a08\u306a\u30c7\u30fc\u30bf\u306f\u5168\u3066\u524a\u9664\u3057\u307e\u3059\u3002<\/li>\n<li>\u30b0\u30fc\u30b0\u30eb\u30b5\u30b8\u30a7\u30b9\u30c8\u30c4\u30fc\u30eb\u3000<\/li>\n<li>\u305d\u3057\u3066\u3001\u3053\u306e\u30b0\u30fc\u30b0\u30eb\u30b5\u30b8\u30a7\u30b9\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6708\u9593\u691c\u7d22\u6570\u3092\u30b0\u30fc\u30b0\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3067\u8abf\u3079\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u307e\u3059\u3002<\/li>\n<li>\u30b0\u30fc\u30b0\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3001\u30b0\u30fc\u30b0\u30eb\u30b5\u30b8\u30a7\u30b9\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u91cd\u8907\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u524a\u9664\u3057\u307e\u3059\u3002<br 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