{"id":31301,"date":"2023-02-05T08:27:31","date_gmt":"2023-02-04T23:27:31","guid":{"rendered":"https:\/\/mieru-ca.com\/blog\/?p=31301"},"modified":"2024-11-25T18:24:59","modified_gmt":"2024-11-25T09:24:59","slug":"ga4-ultimate-guide","status":"publish","type":"post","link":"https:\/\/mieru-ca.com\/blog\/ga4-ultimate-guide\/","title":{"rendered":"\u3010\u5c0f\u5ddd\u5353\u76e3\u4fee\u3011GA4\u3068\u306f\uff1f\u6700\u65b0\uff01Google Analytics 4\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p><img decoding=\"async\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2022\/11\/bf20a06409520252ddf5d720f88d8282-400x225.jpg\" alt=\"GA4 \u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\" width=\"684\" height=\"420\" class=\"wp-image-31306 aligncenter lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 684px; --smush-placeholder-aspect-ratio: 684\/420;\" \/><\/p>\n<p>GA4\uff08Google Analytics 4\uff09\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u6700\u65b0\u306eGoogle Analytics\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u5f93\u6765\u306eUniversal Analytics\u3068\u306f\u7570\u306a\u308a\u3001GA4\u306f\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u3084\u30ec\u30dd\u30fc\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u5bb9\u6613\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001AI\u306b\u3088\u308b\u4e88\u6e2c\u5206\u6790\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u6a5f\u80fd\u306e\u5f37\u5316\u304c\u7279\u5fb4\u3067\u3059\u3002GA4\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u76e3\u4fee\u8005\uff1a\u5c0f\u5ddd\u5353<\/p>\n<div class=\"btn--default\"><a class=\"c-boxlink\" href=\"https:\/\/mieru-ca.com\/solution\/#analytics\"><\/a><span>GA4\u6d3b\u7528\u306b\u3064\u3044\u3066\u76f8\u8ac7\u3057\u305f\u3044<\/span><\/div>\n<h2>GA4\u3068\u306f<\/h2>\n<p>GA4\u3068\u306f\u3001\u300cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\u300d\u306e\u7dcf\u79f0\u3067\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u300cGoogle Analytics\u300d\u306e\u65b0\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>Google Analytics\u306f\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>1.2005\u5e74\uff1a\u7b2c1\u4e16\u4ee3\u300cUrchin\u300d<br \/>\n2.2008\u5e74\uff1a\u7b2c2\u4e16\u4ee3\u300cGoogle Analytics\u300d<br \/>\n3.2013\u5e74\uff1a\u7b2c3\u4e16\u4ee3\u300cGoogle Analytics\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\/UA\uff09\u300d<br \/>\n4.2020\u5e74\uff1a\u7b2c4\u4e16\u4ee3\u300cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff08GA4\uff09\u300d<\/p>\n<p>2013\u5e74\u306b\u63d0\u4f9b\u3055\u308c\u305f\u7b2c3\u4e16\u4ee3\u306eGoogle Analytics\u306f\u3001UA\u3068\u547c\u3070\u308c\u3066\u304a\u308a\u3001\u4eca\u56de2023\u5e747\u67081\u65e5\u306eUA\u306e\u30b5\u30fc\u30d3\u30b9\u7d42\u4e86\u306b\u3068\u3082\u306a\u3044\u3001GA4\u3078\u306e\u79fb\u884c\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><iframe width=\"560\" height=\"314\" src=\"\/\/www.youtube.com\/embed\/xECH0cErCsU\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>GA4\u3068UA\u306e\u9055\u3044\uff08\u6982\u8981\uff09<\/h3>\n<p><google-sheets-html-origin><\/google-sheets-html-origin><\/p>\n<style type=\"text\/css\"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--><\/style>\n<table xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\" cellspacing=\"0\" cellpadding=\"0\" dir=\"ltr\" border=\"1\">\n<colgroup>\n<col width=\"100\" \/>\n<col width=\"313\" \/>\n<col width=\"261\" \/><\/colgroup>\n<tbody>\n<tr>\n<td><strong>\u30c4\u30fc\u30eb\u540d<\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;GA4\\n\uff08Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff09\\n&quot;}\"><strong>GA4<\/strong><br \/>\n<strong>\uff08Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff09<\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;UA\\n\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09&quot;}\"><strong>UA<\/strong><br \/>\n<strong>\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u6e2c\u5b9a\u624b\u6cd5&quot;}\">\u6e2c\u5b9a\u624b\u6cd5<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9&quot;}\">\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cookie\u30d9\u30fc\u30b9&quot;}\">Cookie\u30d9\u30fc\u30b9<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9&quot;}\">\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Web\uff0b\u30a2\u30d7\u30ea&quot;}\">Web\uff0b\u30a2\u30d7\u30ea<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Web&quot;}\">Web<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30c7\u30fc\u30bf\u69cb\u6210&quot;}\">\u30c7\u30fc\u30bf\u69cb\u6210<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\\n\uff08\u96c6\u5ba2\u2192\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u2192\u53ce\u76ca\u5316\u2192\u7dad\u6301\u7387\uff09&quot;}\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb<br \/>\n\uff08\u96c6\u5ba2\u2192\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u2192\u53ce\u76ca\u5316\u2192\u7dad\u6301\u7387\uff09<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;ABC\u5206\u6790\\n\uff08\u30e6\u30fc\u30b6\u30fc\u2192\u96c6\u5ba2\u2192\u884c\u52d5\u2192\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09&quot;}\">ABC\u5206\u6790<br \/>\n\uff08\u30e6\u30fc\u30b6\u30fc\u2192\u96c6\u5ba2\u2192\u884c\u52d5\u2192\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u7279\u5fb4&quot;}\">\u7279\u5fb4<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5168\u4f53\u3092\u8a08\u6e2c\\nIP\u30a2\u30c9\u30ec\u30b9\u3092\u4fdd\u5b58\u3057\u306a\u3044\u305f\u3081\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e&quot;}\">\u30da\u30fc\u30b8\u95b2\u89a7\u4ee5\u5916\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3082\u542b\u3081\u3066\u8a08\u6e2c<br \/>\nIP\u30a2\u30c9\u30ec\u30b9\u3092\u4fdd\u5b58\u3057\u306a\u3044\u305f\u3081\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e<\/td>\n<td 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Analytics Help<br \/>\n[GA4] BigQuery Export &#8211; Analytics Help<\/p>\n<h3>\u80cc\u666f<\/h3>\n<p>GA4\u304c\u4f5c\u3089\u308c\u305f\u80cc\u666f\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u591a\u69d8\u5316\u306b\u3088\u308aUA\u3067\u306f\u5bfe\u5fdc\u3057\u304d\u308c\u306a\u304f\u306a\u3063\u305f\u70b9\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Google 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type=\"text\/css\"><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--><\/style>\n<table xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\" cellspacing=\"0\" cellpadding=\"0\" dir=\"ltr\" border=\"1\">\n<colgroup>\n<col width=\"100\" \/>\n<col width=\"313\" \/>\n<col width=\"261\" \/><\/colgroup>\n<tbody>\n<tr>\n<td><strong>\u30c4\u30fc\u30eb\u540d<\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;GA4\\n\uff08Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff09&quot;}\"><strong>GA4<\/strong><br \/>\n<strong>\uff08Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff09<\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;UA\\n\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09&quot;}\"><strong>UA<\/strong><br \/>\n<strong>\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td 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data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u767a\u751f\u6642\u306b\u30bb\u30c3\u30b7\u30e7\u30f3ID\u3092\u751f\u6210\u3057\u3001\u4ee5\u964d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u5f15\u304d\u7d99\u3050\\n\u30fb30\u5206\u4ee5\u4e0a\u64cd\u4f5c\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u7d42\u4e86\u3068\u306a\u308b\\n\u30fb\u65e5\u4ed8\u304c\u5909\u308f\u308b0\u6642\u4ee5\u964d\u3084\u65b0\u898f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u691c\u51fa\u3055\u308c\u3066\u3082\u518d\u958b\u3057\u306a\u3044\\n\u30fb\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u958b\u59cb\u300d\u3068\u3082\u547c\u3070\u308c\u308b&quot;}\">\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u767a\u751f\u6642\u306b\u30bb\u30c3\u30b7\u30e7\u30f3ID\u3092\u751f\u6210\u3057\u3001\u4ee5\u964d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u5185\u3067\u5f15\u304d\u7d99\u3050<br 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data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30fb\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u671f\u9593\u3092\u6307\u3059\\n\u30fb\u65e5\u4ed8\u304c\u5909\u308f\u308b0\u6642\u4ee5\u964d\u3084\u65b0\u898f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u691c\u51fa\u300130\u5206\u4ee5\u4e0a\u64cd\u4f5c\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306a\u3069\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u7d42\u4e86\u3068\u306a\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u518d\u30a2\u30af\u30bb\u30b9\u3057\u305f\u308a\u30010\u6642\u4ee5\u964d\u3082\u30a2\u30af\u30bb\u30b9\u3057\u305f\u308a\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u65b0\u305f\u306a\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u958b\u59cb\u3059\u308b&quot;}\">\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u767a\u751f\u6642\u306b\u30bb\u30c3\u30b7\u30e7\u30f3ID\u3092\u751f\u6210\u3059\u308b\u4ed5\u7d44\u307f\u306f\u4e00\u7dd2<br \/>\n\u30fb30\u5206\u4ee5\u4e0a\u64cd\u4f5c\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u7d42\u4e86\u3068\u306a\u308b<br \/>\n\u30fb\u65e5\u4ed8\u304c\u30bb\u30c3\u30b7\u30e7\u30f3\u4e2d\u306b\u5909\u308f\u308b\u3068\u3001\u305d\u3053\u3067\u5225\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u306a\u308b<br \/>\n\u30fb\u30b5\u30a4\u30c8\u5916\u306b\u51fa\u3066\u65b0\u305f\u306a\u6d41\u5165\u5143\u3067\u623b\u3063\u3066\u304d\u305f\u5834\u5408\u306f\u5225\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u306a\u308b<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3&quot;}\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306a\u3069\uff09\u3092\u6307\u5b9a\u3059\u308b\\n\u30fb\u540c\u4e00\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u540c\u3058\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u304c\u8907\u6570\u56de\u767a\u751f\u3057\u305f\u5834\u5408\u306f\u3001\u91cd\u8907\u3068\u898b\u306a\u3055\u305a\u306b\u305d\u308c\u305e\u308c\u30ab\u30a6\u30f3\u30c8\u3059\u308b&quot;}\">\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306a\u3069\uff09\u3092\u6307\u5b9a\u3059\u308b<br \/>\n\u30fb\u540c\u4e00\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u540c\u3058\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u304c\u8907\u6570\u56de\u767a\u751f\u3057\u305f\u5834\u5408\u306f\u3001\u91cd\u8907\u3068\u898b\u306a\u3055\u305a\u306b\u305d\u308c\u305e\u308c\u30ab\u30a6\u30f3\u30c8\u3059\u308b\uff08\u8a2d\u5b9a\u5909\u66f4\u3067\uff11\u56de\u3057\u304b\u30ab\u30a6\u30f3\u30c8\u51fa\u6765\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\uff09<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30fb\u76ee\u6a19\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u307f\u306a\u3059\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6307\u5b9a\u3059\u308b\u3001\u76ee\u6a19\u306b\u306f5\u3064\uff08\u5230\u9054\u30da\u30fc\u30b8\u3001\u30da\u30fc\u30b8 \/ \u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u30b9\u30de\u30fc\u30c8\u30b4\u30fc\u30eb\u3001\u6ede\u5728\u6642\u9593\u3001\u30a4\u30d9\u30f3\u30c8\uff09\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308b\\n\u30fb\u540c\u4e00\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u3001\u540c\u3058\u76ee\u6a19\u3067\u8907\u6570\u56de\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306f\u30011\u56de\u306e\u307f\u96c6\u8a08\u3059\u308b&quot;}\">\u30fb\u76ee\u6a19\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u307f\u306a\u3059\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6307\u5b9a\u3059\u308b\u3001\u76ee\u6a19\u306b\u306f5\u3064\uff08\u5230\u9054\u30da\u30fc\u30b8\u3001\u30da\u30fc\u30b8 \/ \u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u30b9\u30de\u30fc\u30c8\u30b4\u30fc\u30eb\u3001\u6ede\u5728\u6642\u9593\u3001\u30a4\u30d9\u30f3\u30c8\uff09\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308b<br \/>\n\u30fb\u540c\u4e00\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u3001\u540c\u3058\u76ee\u6a19\u3067\u8907\u6570\u56de\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306f\u30011\u56de\u306e\u307f\u96c6\u8a08\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u76f4\u5e30\u7387&quot;}\">\u76f4\u5e30\u7387<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30fbWeb\u30b5\u30a4\u30c8\u306e1\u30da\u30fc\u30b8\u3067\u3001\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u306a\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u306a\u304b\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u7387\\n\u30fb\u6570\u5206\u9593\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3057\u3066\u3044\u3066\u3082\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u306a\u3051\u308c\u3070\u76f4\u5e30\u3068\u307f\u306a\u3059&quot;}\">\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3055\u308c\u306a\u304b\u3063\u305f\u5272\u5408\u3092\u6307\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u9006\u6570\u3068\u306a\u308b<\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u4ee5\u4e0b\uff13\u3064\u306e\u3044\u305a\u308c\u304b\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u6642\u306b\u767a\u751f<\/p>\n<p>\uff11\uff0910\u79d2\u4ee5\u4e0a\u306e\u6ede\u5728<br \/>\n\uff12\uff092\u30da\u30fc\u30b8\u4ee5\u4e0a\u306e\u95b2\u89a7<br \/>\n\uff13\uff09\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u767a\u751f<\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3055\u308c\u306a\u304b\u3063\u305f\u5272\u5408\u3092\u6307\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u9006\u6570\u3068\u306a\u308b&quot;}\">\n<p>\u30fbWeb\u30b5\u30a4\u30c8\u30921\u30da\u30fc\u30b8\u3060\u3051\u898b\u3066\u5e30\u3063\u3066\u3057\u307e\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408<\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30a4\u30d9\u30f3\u30c8\u6570&quot;}\"><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30fb\u5408\u8a08\u30a4\u30d9\u30f3\u30c8\u6570\uff1a\u306a\u3057\\n\u30fb\u30a4\u30d9\u30f3\u30c8\u6570\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u3059\u3079\u3066\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u307f\u306a\u3055\u308c\u308b&quot;}\"><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\u30fb\u5408\u8a08\u30a4\u30d9\u30f3\u30c8\u6570\uff1a\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u30ab\u30c6\u30b4\u30ea\u3001\u30e9\u30d9\u30eb\u306e3\u3064\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3059\u308b\u305f\u3073\u306b\u96c6\u8a08\u3055\u308c\u308b\\n\u30fb\u30a4\u30d9\u30f3\u30c8\u6570\uff1a\u306a\u3057&quot;}\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>GA4\u3068UA\u3067\u306f\u3001\u96c6\u8a08\u3067\u304d\u308b\u6307\u6a19\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002UA\u304b\u3089GA4\u306b\u79fb\u884c\u3059\u308b\u969b\u306b\u3001\u30ec\u30dd\u30fc\u30c8\u3067\u6bd4\u8f03\u3067\u304d\u308b\u6307\u6a19\u3068\u6bd4\u8f03\u3067\u304d\u306a\u3044\u6307\u6a19\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u203b\u53c2\u7167\u30b5\u30a4\u30c8\uff08[UA\u2192GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics\uff09\u3092\u5143\u306b\u4f5c\u6210<\/p>\n<p>GA4\u3068UA\u306f\u8a08\u6e2c\u65b9\u6cd5\u304c\u7570\u306a\u308a\u3001\u6307\u6a19\u306b\u3088\u3063\u3066\u5b9a\u7fa9\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002GA4\u3068UA\u306e\u6307\u6a19\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u304b\u3089\u6bd4\u8f03\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>GA4\u8a2d\u5b9a\u306e\u624b\u9806<\/h2>\n<h3>\u8a2d\u5b9a\u624b\u9806<\/h3>\n<p>GA4\u306e\u8a2d\u5b9a\u624b\u9806\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002GA4\u3092\u5229\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u300cGoogle\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 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GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u4f5c\u6210<\/li>\n<li>2. Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u30bf\u30b0\u306e\u8a2d\u5b9a\u3092\u8ffd\u52a0\u3059\u308b<\/li>\n<li>3. GA4\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u304a\u3053\u306a\u3046<\/li>\n<\/ol>\n<p>GA4\u306e\u8a2d\u5b9a\u3092\u9032\u3081\u308b\u524d\u306b\u3001\u4e8b\u524d\u306b\u7ba1\u7406\u753b\u9762\u3092\u898b\u3066\u4f7f\u7528\u611f\u3092\u78ba\u304b\u3081\u305f\u3044\u3068\u304d\u306f\u3001\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300d\u3067\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u8ffd\u52a0\u3057\u3066\u6a5f\u80fd\u3092\u8a66\u3059\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u30d7\u30ed\u30d1\u30c6\u30a3\u4f5c\u6210<\/h3>\n<p>\u307e\u305a\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u7ba1\u7406\u753b\u9762\u304b\u3089\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u7ba1\u7406\u753b\u9762\u306e\u5de6\u4e0b\u306b\u3042\u308b\u7ba1\u7406\u30de\u30fc\u30af\u304b\u3089\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u9077\u79fb\u3057\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u753b\u9762\u306b\u3042\u308b\u300cGA4\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u300d\u3092\u9078\u629e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6b21\u306b\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94 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