{"id":36849,"date":"2024-08-29T10:55:41","date_gmt":"2024-08-29T01:55:41","guid":{"rendered":"https:\/\/mieru-ca.com\/blog\/?p=36849"},"modified":"2025-12-15T16:20:38","modified_gmt":"2025-12-15T07:20:38","slug":"what-is-marketing-strategy","status":"publish","type":"post","link":"https:\/\/mieru-ca.com\/blog\/what-is-marketing-strategy\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u7acb\u3066\u65b9\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff08\u56f3\u89e3\uff09\u3001\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"418\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-2-800x418.png\" 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href=\"#4-1\">3C\u5206\u6790<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#4-2\">PEST\u5206\u6790<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#4-3\">SWOT\u5206\u6790<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#4-4\">VRIO\u5206\u6790<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#4-5\">STP\u5206\u6790<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#4-6\">4P\u5206\u6790<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#4-7\">4C\u5206\u6790<\/a><\/li>\n<\/ul>\n<ul class=\"c-box--toc__list-lv2\">\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#5\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u53c2\u8003\u4e8b\u4f8b2\u9078~\u5b9f\u969b\u306b4P\u5206\u6790\u3092\u4f7f\u3063\u3066\u5206\u6790\u3057\u3066\u307f\u305f~\n<\/a><\/li>\n<\/ul>\n<ul class=\"c-box--toc__list-lv3\">\n<li class=\"c-box--toc__list-lv3__item\"><a 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alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u9055\u3044\" class=\"wp-image-36869 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-8-800x419.png 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-8-400x210.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-8-200x105.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-8-768x403.png 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-8-1536x805.png 1536w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-8.png 1686w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; 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class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3084\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306e\u6c7a\u5b9a\u304c\u3057\u3084\u3059\u304f\u306a\u308b<\/h3>\n\n\n\n<p>\u65b9\u5411\u6027\u304c\u660e\u78ba\u5316\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u512a\u5148\u7684\u306b\u884c\u3046\u3079\u304d\uff08\uff1d\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\uff09\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3082\u660e\u78ba\u5316\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3068\u3044\u3046\u8996\u70b9\u306b\u7acb\u3061\u3001\u6700\u9069\u306a\u30ea\u30bd\u30fc\u30b9\u306e\u914d\u5206\u3082\u6c7a\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u5834\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u3092\u884c\u3048\u308b<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3084\u7d4c\u6e08\u767a\u5c55\u306a\u3069\u3092\u80cc\u666f\u306b\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u306f\u8907\u96d1\u5316\u30fb\u591a\u69d8\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306b\u4f34\u3044\u3001\u7dfb\u5bc6\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u9867\u5ba2\u306e\u8907\u96d1\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u624b\u6bb5\u3068\u3057\u3066\u3001\u9867\u5ba2\u3084\u5e02\u5834\u7b49\u306e\u8abf\u67fb\u30fb\u5206\u6790\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u3066\u7b56\u5b9a\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u521d\u306b\u5e02\u5834\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067\u5168\u4f53\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3067\u304d\u308b<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u300c\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u30fb\u65bd\u7b56\u300d\u3068\u300c\u81ea\u793e\u304c\u6709\u3059\u308b\u6280\u8853\u3084\u30ce\u30a6\u30cf\u30a6\u7b49\u306e\u5f37\u307f\u300d\u306e\u4e21\u8ef8\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u512a\u4f4d\u6027\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u304c\u660e\u78ba\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u7387\u306e\u5411\u4e0a\u3084\u4e2d\u9577\u671f\u7684\u306a\u58f2\u4e0a\u306e\u5b89\u5b9a\u5316\u306a\u3069\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u30fb\u624b\u9806<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u30013\u3064\u306eStep\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdDNEjuB-tT5xjVMGf9h9MR8MgwN93M5kovUeDIY7DaQZbd6xTPIS6Ho8NUzxLM6caG_QYJEoPdEDlKySw7gzsMG2ou5lIsczgihFIR-M6t-vRGsPvqzeAUxcvjuvLJAlVEk_5LUKk_Gs9eWZCZlIA4bgP2B4VpnM44kvFtsLP5O_j8sYCTt94?key=eHklv-iL4G7WVAjAQYSKcA\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u30fb\u624b\u9806\u30fb\u7b56\u5b9a\u30d7\u30ed\u30bb\u30b9\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step1\uff1a\u5916\u90e8\u74b0\u5883\u30fb\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790<\/h3>\n\n\n\n<p>\u306f\u3058\u3081\u306b\u3001\u5916\u90e8\u30fb\u5185\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001<span class=\"marker\"><b>\u9867\u5ba2\u3084\u5e02\u5834\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u306a\u3069\u3092\u5206\u6790<\/b><\/span>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306b\u6319\u3052\u305f\u5185\u5bb9\u306e\u7406\u89e3\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\uff08\u5c5e\u6027\u3001\u30cb\u30fc\u30ba\u3001\u8ab2\u984c\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\uff08\u5546\u54c1\u306e\u7279\u5fb4\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u5e02\u5834\u74b0\u5883\uff08\u5e02\u5834\u898f\u6a21\u30fb\u30c8\u30ec\u30f3\u30c9\u3001\u4ee3\u66ff\u54c1\u306e\u6709\u7121\u3001\u65b0\u898f\u53c2\u5165\u72b6\u6cc1\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u30de\u30af\u30ed\u74b0\u5883\uff08\u653f\u6cbb\u3001\u7d4c\u6e08\u3001\u4e16\u754c\u60c5\u52e2\u3001\u6280\u8853\u9769\u65b0\u306a\u3069\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u65b9\u3067\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u5185\u90e8\u306e\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306b\u6319\u3052\u305f\u5185\u5bb9\u306e\u7406\u89e3\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\uff08\u7a2e\u985e\u3084\u4fa1\u683c\u3001\u751f\u7523\u6570\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u7d4c\u55b6\u8cc7\u6e90\uff08\u55b6\u696d\u30b9\u30ad\u30eb\u3084\u96c6\u5ba2\u30ce\u30a6\u30cf\u30a6\u3001\u6280\u8853\u3001\u6a5f\u68b0\u8a2d\u5099\u306a\u3069\uff09\u306e\u5f37\u307f\u30fb\u5f31\u307f<\/li>\n\n\n\n<li>\u4f1a\u8a08\u30fb\u8ca1\u52d9\uff08\u8cc7\u91d1\u529b\u3084\u8cc7\u91d1\u7e70\u308a\u3001\u53ce\u652f\u72b6\u6cc1\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u9867\u5ba2\u3084\u53d6\u5f15\u5148\u306e\u6570<\/li>\n\n\n\n<li>\u305d\u306e\u4ed6\uff08\u5b9f\u7e3e\u3084\u62e0\u70b9\u6570\u306a\u3069\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u5916\u90e8\u30fb\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790\u3067\u306f\u30013C\u5206\u6790\u3084PEST\u5206\u6790\u3001SWOT\u5206\u6790\u3001VRIO\u5206\u6790\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step2\uff1a\u57fa\u672c\u6226\u7565\u306e\u7b56\u5b9a<\/h3>\n\n\n\n<p>\u6b21\u306b\u3001\u57fa\u672c\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001<span class=\"marker\"><b>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u9867\u5ba2\u5c64\u3068\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u6c7a\u5b9a<\/b><\/span>\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306b\u306f\u3001STP\u5206\u6790\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002\u57fa\u672c\u6226\u7565\u306e\u7b56\u5b9a\u306b\u3088\u308a\u3001\u300c\u81ea\u793e\u5546\u54c1\u306e\u8cfc\u5165\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u5c64\u306b\u5bfe\u3057\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306f\u7570\u306a\u308b\u81ea\u793e\u306a\u3089\u3067\u306f\u306e\u9b45\u529b\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u300d\u304c\u53ef\u80fd\u3068\u306a\u308b\u305f\u3081\u3001\u3088\u308a\u58f2\u4e0a\u3084\u5229\u76ca\u306a\u3069\u306e\u6210\u679c\u304c\u751f\u307e\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u3063\u3066\u3082\u3001\u305d\u306e\u5185\u5bb9\u304c\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u3001\u5546\u54c1\u306e\u8cfc\u5165\u306b\u306f\u7d50\u3073\u3064\u304d\u306b\u304f\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3068\u306f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u4fbf\u76ca\u3067\u3059\u3002\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30b8\u30e0\u3092\u4f8b\u306b\u3059\u308b\u3068\u3001\u6700\u7d42\u7684\u306a\u76ee\u7684\u306f\u300c\u75e9\u305b\u308b\u3053\u3068\uff08\uff1d\u30e1\u30ea\u30c3\u30c8\uff09\u300d\u81ea\u4f53\u3067\u306f\u306a\u304f\u3001\u75e9\u305b\u305f\u7d50\u679c\u300c\u6d3b\u767a\u306b\u52d5\u3051\u308b\u3053\u3068\u3084\u3001\u81ea\u4fe1\u3092\u53d6\u308a\u623b\u3059\u3053\u3068\uff08\uff1d\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u5dee\u5225\u5316\u3059\u308b\u3053\u3068\uff08\uff1d\u81ea\u793e\u76ee\u7dda\uff09\u300d\u3068\u300c\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\uff08\uff1d\u9867\u5ba2\u76ee\u7dda\uff09\u300d\u306e\u4e21\u65b9\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8cea\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step3\uff1a\u5177\u4f53\u7684\u306a\u6226\u7565\u306e\u691c\u8a0e<\/h3>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001<span class=\"marker\"><b>\u4fa1\u683c\u3084\u8ca9\u8def\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u3001\u8a34\u6c42\u8ef8\u306e\u65b9\u5411\u6027\u306a\u3069\u3092\u6c7a\u5b9a<\/b><\/span>\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u30014P\u5206\u6790\u30844C\u5206\u6790\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u969b\u3001\u4e00\u822c\u7684\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u8003\u3048\u65b9\u304c\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\u3001\u5358\u4e00\u7684\u306a\u8996\u70b9\u3067\u306f\u306a\u304f\u3001\u8907\u6570\u306e\u8996\u70b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u3092\u8003\u3048\u308b\u624b\u6cd5\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u4f55\u3092\u58f2\u308b\u306e\u304b\uff08\u5546\u54c1\uff09\u300d\u3001\u300c\u3069\u306e\u304f\u3089\u3044\u306e\u4fa1\u683c\u3067\u58f2\u308b\u306e\u304b\uff08\u4fa1\u683c\uff09\u300d\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u30fb\u65b9\u6cd5\u3067\u8ca9\u58f2\u3059\u308b\u306e\u304b\uff08\u8ca9\u8def\uff09\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u8907\u5408\u7684\u306a\u8996\u70b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u691c\u8a0e\u306b\u969b\u3057\u3066\u306f\u3001\u57fa\u672c\u6226\u7565\u3068\u306e\u9593\u306b\u77db\u76fe\u304c\u751f\u3058\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u82e5\u8005\u5c64\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5834\u5408\u3001\u6d41\u901a\u7d4c\u8def\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u30aa\u30d5\u30e9\u30a4\u30f3\u4e2d\u5fc3\uff08\u5b9f\u5e97\u8217\u3067\u8ca9\u58f2\u3001\u65b0\u805e\u5e83\u544a\u3067\u5ba3\u4f1d\u306a\u3069\uff09\u3060\u3068\u52b9\u679c\u304c\u4f4e\u304f\u306a\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u907f\u3051\u308b\u3053\u3068\u304c\u8ce2\u660e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3068\u3057\u3066KGI\uff08\u76ee\u6a19\u58f2\u4e0a\u9ad8\u306a\u3069\uff09\u3092\u3001\u9014\u4e2d\u6bb5\u968e\u306b\u304a\u3051\u308b\u9054\u6210\u5ea6\u5408\u3044\u3092\u56f3\u308bKPI\uff08\u76ee\u6a19\u65b0\u898f\u9867\u5ba2\u6570\u306a\u3069\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306b\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3084\u65bd\u7b56\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"LrJ3yVJwyt\"><a href=\"https:\/\/mieru-ca.com\/blog\/marketing-mix\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\uff1f4P\u306e\u5f79\u5272\u3084\u6d3b\u7528\u4e8b\u4f8b\u3010\u56f3\u89e3\u3067\u89e3\u8aac\u3011<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u306f\uff1f4P\u306e\u5f79\u5272\u3084\u6d3b\u7528\u4e8b\u4f8b\u3010\u56f3\u89e3\u3067\u89e3\u8aac\u3011&#8221; &#8212; \u30df\u30a8\u30eb\u30ab\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b8\u30e3\u30fc\u30ca\u30eb\" src=\"https:\/\/mieru-ca.com\/blog\/marketing-mix\/embed\/#?secret=AYM8RIWaE9#?secret=LrJ3yVJwyt\" data-secret=\"LrJ3yVJwyt\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30927\u500b\u53d6\u308a\u4e0a\u3052\u3001\u6982\u8981\u3084\u4f7f\u3044\u65b9\u306a\u3069\u3092\u7c21\u5358\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-1\">3C\u5206\u6790<\/h3>\n\n\n\n<p>3C\u5206\u6790\u3068\u306f\u3001<span class=\"marker\"><b>\u300cCustomer\uff08\u5e02\u5834\u30fb\u9867\u5ba2\uff09\u300d\u3001\u300cCompany\uff08\u81ea\u793e\uff09\u300d\u3001\u300cCompetitor\uff08\u7af6\u5408\u4ed6\u793e\uff09\u300d<\/b><\/span>\u3068\u3044\u30463\u3064\u306e\u8996\u70b9\u3067\u3001\u5916\u90e8\u74b0\u5883\uff08\u30df\u30af\u30ed\u8996\u70b9\uff09\u3068\u5185\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u53d6\u308b\u3079\u304d\u30dd\u30b8\u30b7\u30e7\u30f3\uff08\u5dee\u5225\u5316\u306e\u65b9\u5411\u6027\uff09\u3084\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u65bd\u7b56\u306a\u3069\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-2\">PEST\u5206\u6790<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u3068\u306f\u3001<span class=\"marker\"><b>\u300cPolitics\uff08\u653f\u6cbb\uff09\u300d\u3001\u300cEconomy\uff08\u7d4c\u6e08\uff09\u300d\u3001\u300cSociety\uff08\u793e\u4f1a\uff09\u300d\u3001\u300cTechnology\uff08\u6280\u8853\uff09\u300d<\/b><\/span>\u3068\u3044\u30464\u3064\u306e\u8996\u70b9\u3067\u3001\u4f01\u696d\u3084\u4e8b\u696d\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u30444\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u4e8b\u696d\u306b\u53ca\u3076\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\u3092\u4e8b\u524d\u306b\u4e88\u6e2c\u3057\u3001\u30c0\u30e1\u30fc\u30b8\u306e\u56de\u907f\u3084\u6700\u5c0f\u5316\u3092\u76ee\u6307\u305b\u307e\u3059\u3002\u307e\u305f\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\u3092\u3044\u3061\u65e9\u304f\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3068\u3057\u3066\u6d3b\u304b\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-3\">SWOT\u5206\u6790<\/h3>\n\n\n\n<p>SWOT\u5206\u6790\u3068\u306f\u3001\u5185\u90e8\u8981\u56e0\u306e<span class=\"marker\"><b>\u300cStrength\uff08\u5f37\u307f\uff09\u300d\u304a\u3088\u3073\u300cWeakness\uff08\u5f31\u307f\uff09\u300d\u3068\u3001\u5916\u90e8\u8981\u56e0\u306e\u300cOpportunity\uff08\u6a5f\u4f1a\uff09\u300d\u304a\u3088\u3073\u300cThreat\uff08\u8105\u5a01\uff09\u300d\u3092\u5206\u6790\u3059\u308b<\/b><\/span>\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u628a\u63e1\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u30014\u3064\u306e\u8981\u7d20\u3092\u639b\u3051\u5408\u308f\u305b\u308b\uff08\uff1d\u30af\u30ed\u30b9SWOT\u5206\u6790\u3092\u884c\u3046\uff09\u3053\u3068\u3067\u3001\u60f3\u5b9a\u3055\u308c\u308b\u72b6\u6cc1\u3054\u3068\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-4\">VRIO\u5206\u6790<\/h3>\n\n\n\n<p>VRIO\u5206\u6790\u3068\u306f\u3001<span class=\"marker\"><b>\u300cValue\uff08\u7d4c\u6e08\u7684\u4fa1\u5024\uff09\u300d\u3001\u300cRarity\uff08\u5e0c\u5c11\u6027\uff09\u300d\u3001\u300cInimitability\uff08\u6a21\u5023\u53ef\u80fd\u6027\uff09\u300d\u3001\u300cOrganization\uff08\u7d44\u7e54\uff09\u300d<\/b><\/span>\u3068\u3044\u30464\u3064\u306e\u8996\u70b9\u3067\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u304c\u6709\u3059\u308b\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7d4c\u55b6\u8cc7\u6e90\u3054\u3068\u306b\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u70b9\u3084\u3001\u60f3\u5b9a\u3055\u308c\u308b\u30ea\u30b9\u30af\u3084\u5f31\u307f\u3092\u628a\u63e1\u3067\u304d\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-5\">STP\u5206\u6790<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfYpE9QCFE9W-CSPAbVBRSyPQh3kuIWC-2-wKvqTZZ7eQ9A_OC80FZ9ddRJcaUw8WkrwiiESkmupEGloOC_J372MF79MECicph9UUs7KijRM38_Qijan794de05qi63blkquF_4yNhRjPuwvoX-9wSMIkxaUuK_cskU1lM_Ngq65b9MQ01pxdY?key=eHklv-iL4G7WVAjAQYSKcA\" alt=\"STP\u5206\u6790\u306e\u6982\u8981\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>STP\u5206\u6790\u306f\u3001\u57fa\u672c\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<span class=\"marker\"><b>\u300cSegmentation\uff08\u5e02\u5834\u7d30\u5206\u5316\uff09\u300d\u2192\u300cTargeting\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u9078\u5b9a\uff09\u300d\u2192\u300cPositioning\uff08\u7acb\u3061\u4f4d\u7f6e\u306e\u6c7a\u5b9a\uff09\u300d<\/b><\/span>\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u57fa\u672c\u6226\u7565\u3092\u5c0e\u304d\u51fa\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-6\">4P\u5206\u6790<\/h3>\n\n\n\n<p>4P\u5206\u6790\u306f\u3001<span class=\"marker\"><b>\u300cProduct\uff08\u5546\u54c1\uff09\u300d\u3001\u300cPrice\uff08\u4fa1\u683c\uff09\u300d\u3001\u300cPlace\uff08\u6d41\u901a\uff09\u300d\u3001\u300cPromotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u300d<\/b><\/span>\u3068\u3044\u30464\u3064\u306e\u8996\u70b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u8003\u3048\u308b\u624b\u6cd5\u3067\u3059\u3002\u4f01\u696d\u5074\u306e\u8996\u70b9\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u8981\u7d20\u3092\u6574\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-7\">4C\u5206\u6790<\/h3>\n\n\n\n<p>4C\u5206\u6790\u306f\u3001<span class=\"marker\"><b>\u300cCustomer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u300d\u300cCost\uff08\u30b3\u30b9\u30c8\uff09\u300d\u300cConvenience\uff08\u5229\u4fbf\u6027\uff09\u300d\u300cCommunication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u300d<\/b><\/span>\u3068\u3044\u30464\u3064\u306e\u8996\u70b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>4P\u5206\u6790\u3068\u7570\u306a\u308a\u3001\u4f01\u696d\u3067\u306f\u306a\u304f\u300c\u9867\u5ba2\u5074\u300d\u306e\u8996\u70b9\u3067\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3042\u308a\u3001\u5404\u8981\u7d20\u306f4P\u5206\u6790\u3068\u5bfe\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u30704P\u5206\u6790\u3067\u306f\u300cPrice\uff08\u3069\u306e\u304f\u3089\u3044\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u305f\u3044\u304b\uff09\u300d\u3068\u3044\u3046\u8996\u70b9\u3092\u91cd\u8996\u3057\u307e\u3059\u304c\u30024C\u5206\u6790\u3067\u306f\u300cCost\uff08\u3069\u306e\u304f\u3089\u3044\u306e\u4fa1\u683c\u3067\u3042\u308c\u3070\u3001\u9867\u5ba2\u306f\u7d0d\u5f97\u3059\u308b\u306e\u304b\uff09\u300d\u3068\u3044\u3046\u8996\u70b9\u3092\u91cd\u8996\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcyUJZeFaTmaoH_Lp4kPcGhoinq9iCxHDxCSzj59jSJyuWMaVAvYeF0dsPeUED_PzwjtgfwQeLnbSwtKAkKdOXiNccX6Pni0qezSd8sa1XZtjZQchR-DTUxbNzpd19JENFDubRCi-Xf_NLqWQRsksiMi6Jezq7GB-6VMSJ5qxlbRNdQ-c-MuXc?key=eHklv-iL4G7WVAjAQYSKcA\" alt=\"4P\u5206\u6790\u30684C\u5206\u6790\u306e\u9055\u3044\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>4P\u5206\u6790\u30684C\u5206\u6790\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u4f01\u696d\u306e\u7d4c\u6e08\u5408\u7406\u6027\u300d\u3068\u300c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u300d\u3092\u4e21\u7acb\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u53c2\u8003\u4e8b\u4f8b2\u9078~\u5b9f\u969b\u306b4P\u5206\u6790\u3092\u4f7f\u3063\u3066\u5206\u6790\u3057\u3066\u307f\u305f~<\/h2>\n\n\n\n<p>\u6700\u5f8c\u306b\u30014P\u5206\u6790\u306e\u300c\u5546\u54c1\u300d\u3001\u300c\u4fa1\u683c\u300d\u3001\u300c\u6d41\u901a\u300d\u3001\u300c\u8ca9\u58f2\u4fc3\u9032\u300d\u3068\u3044\u30464\u3064\u306e\u8996\u70b9\u304b\u3089\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3068\u30e6\u30cb\u30af\u30ed\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-1\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9<\/h3>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u51fa\u5178\u306e\u60c5\u5831\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u6574\u7406\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u6226\u7565\u306e\u7a2e\u985e<\/td><td>\u5404\u6226\u7565\u306e\u6982\u8981<\/td><\/tr><tr><td>Product\uff08\u5546\u54c1\uff09\u6226\u7565<\/td><td>\u751f\u7523\u5730\u3084\u52a0\u5de5\u30fb\u62bd\u51fa\u65b9\u6cd5\u306a\u3069\u306b\u3053\u3060\u308f\u308a\u629c\u3044\u305f\u30b3\u30fc\u30d2\u30fc\u3092\u63d0\u4f9b<\/td><\/tr><tr><td>Price\uff08\u4fa1\u683c\uff09\u6226\u7565<\/td><td>\u4ed6\u30c1\u30a7\u30fc\u30f3\u3088\u308a\u3082\u9ad8\u4fa1\u683c<small><a href=\"#ref1\">[1]<\/a><\/small><\/td><\/tr><tr><td>Place\uff08\u6d41\u901a\uff09\u6226\u7565<\/td><td>\u90fd\u5e02\u90e8\u3067\u306f\u99c5\u524d\u3001\u90ca\u5916\u3067\u306f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc\u3068\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u3078\u306e\u51fa\u5e97\u3092\u91cd\u8996<\/td><\/tr><tr><td>Promotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u6226\u7565<\/td><td>\u30c6\u30ec\u30d3CM\u3092\u884c\u308f\u306a\u3044\u70b9\u304c\u7279\u5fb4<small><a href=\"#ref2\">[2]<\/a><\/small>\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u3084\u5e97\u8217\u5185\u3067\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u305f\u30d6\u30e9\u30f3\u30c9\u529b\u5411\u4e0a\u3001\u53e3\u30b3\u30df\u306b\u3088\u308b\u8ca9\u58f2\u4fc3\u9032\u3092\u91cd\u8996<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-2\">\u30e6\u30cb\u30af\u30ed<\/h3>\n\n\n\n<p>\u30e6\u30cb\u30af\u30ed\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u6226\u7565\u306e\u7a2e\u985e<\/td><td>\u5404\u6226\u7565\u306e\u6982\u8981<\/td><\/tr><tr><td>Product\uff08\u5546\u54c1\uff09\u6226\u7565<\/td><td>\u9867\u5ba2\u306e\u58f0\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u91cd\u8996\u3057\u305f\u5546\u54c1\u958b\u767a<small><a href=\"#ref3\">[3]<\/a><\/small>\u6a5f\u80fd\u6027\u7d20\u6750\u3092\u7528\u3044\u305f\u72ec\u81ea\u5546\u54c1\u306b\u3088\u308b\u5dee\u5225\u5316<small><a href=\"#ref4\">[4]<\/a><\/small><\/td><\/tr><tr><td>Price\uff08\u4fa1\u683c\uff09\u6226\u7565<\/td><td>\u7d20\u6750\u8abf\u9054\u304b\u3089\u88fd\u9020\u30fb\u8ca9\u58f2\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u884c\u3046\u3053\u3068\u306b\u3088\u308a\u3001\u9ad8\u54c1\u8cea\u306a\u670d\u3092\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u4fa1\u683c\u3067\u8ca9\u58f2<small><a href=\"#ref4\">[4]<\/a><\/small><\/td><\/tr><tr><td>Place\uff08\u6d41\u901a\uff09\u6226\u7565<\/td><td>\u5404\u5730\u57df\u306e\u6587\u5316\u3084\u6b74\u53f2\u3092\u91cd\u8996\u3057\u305f\u5b9f\u5e97\u8217\u306e\u51fa\u5e97\u3001\u5e97\u8217\u3068e\u30b3\u30de\u30fc\u30b9\u3092\u878d\u5408\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u62e1\u5145<small><a href=\"#ref3\">[3]<\/a><\/small><\/td><\/tr><tr><td>Promotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u6226\u7565<\/td><td>\u5b63\u7bc0\u3054\u3068\u306b\u30b3\u30a2\u5546\u54c1\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3001\u671f\u9593\u9650\u5b9a\u306e\u5272\u5f15\u4fa1\u683c\u306b\u3088\u308b\u96c6\u5ba2<small><a href=\"#ref3\">[3]<\/a><\/small><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><small><span id=\"ref\">[1]<a href=\"https:\/\/news.yahoo.co.jp\/articles\/1b0fac9627a77e481dbbcc508c4441d24f81473a\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u6bd4\u8f03\u3011\u6709\u540d\u30ab\u30d5\u30a7\u30fb\u30c1\u30a7\u30fc\u30f3\u5e97\u300c\u30db\u30c3\u30c8\u30b3\u30fc\u30d2\u30fc\u300d\u4fa1\u683c\u8abf\u67fb\uff08Yahoo!\u30cb\u30e5\u30fc\u30b9\uff09<\/a><\/span><br><span id=\"ref2\">[2]<a href=\"https:\/\/www.amazon.co.jp\/%E3%82%B9%E3%82%BF%E3%83%BC%E3%83%90%E3%83%83%E3%82%AF%E3%82%B9%E3%81%AF%E3%81%AA%E3%81%9C%E5%80%A4%E4%B8%8B%E3%81%92%E3%82%82%E3%83%86%E3%83%AC%E3%83%93CM%E3%82%82%E3%81%97%E3%81%AA%E3%81%84%E3%81%AE%E3%81%AB%E5%BC%B7%E3%81%84%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%A7%E3%81%84%E3%82%89%E3%82%8C%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F-%E3%82%B8%E3%83%A7%E3%83%B3%E3%83%BB%E3%83%A0%E3%83%BC%E3%82%A2-ebook\/dp\/B00XL20V1C\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u306a\u305c\u5024\u4e0b\u3052\u3082\u30c6\u30ec\u30d3CM\u3082\u3057\u306a\u3044\u306e\u306b\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3067\u3044\u3089\u308c\u308b\u306e\u304b\uff1f\uff08\u30c7\u30a3\u30b9\u30ab\u30f4\u30a1\u30fc\u30fb\u30c8\u30a5\u30a8\u30f3\u30c6\u30a3\u30ef\u30f3\u3001\u30b8\u30e7\u30f3\u30fb\u30e0\u30fc\u30a2\u30012014\u5e74\uff09<\/a><\/span><br><span id=\"ref3\">[3]<a href=\"https:\/\/www.fastretailing.com\/jp\/group\/strategy\/uniqlobusiness.html\">\u30e6\u30cb\u30af\u30ed\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\uff08FAST RETAILING CO., LTD.\uff09<\/a><\/span><br><span id=\"ref4\">[4]<a href=\"https:\/\/www.fastretailing.com\/careers\/ja\/business\/\">\u4e8b\u696d\u7d39\u4ecb\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30ea\u30c6\u30a4\u30ea\u30f3\u30b0\u30b0\u30eb\u30fc\u30d7\u63a1\u7528\u60c5\u5831\uff09<\/a><\/span><\/small><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7af6\u5408\u6027\u304c\u9ad8\u307e\u308a\u5a92\u4f53\u304c\u591a\u69d8\u5316\u3057\u305f\u4eca\u3001\u69d8\u3005\u306a\u4f01\u696d\u3067\u305d\u306e\u91cd\u8981\u6027\u304c\u518d\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001SEO\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306a\u3069\u306e\u5404\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\uff62\u70b9\uff63\u3067\u898b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5927\u304d\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u76ee\u7684\u3084\u6307\u91dd\u306b\u6cbf\u3063\u305f\u6d3b\u52d5\u3068\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6c42\u3081\u308b\u6210\u679c\u306b\u3088\u308a\u8fd1\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><span 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class=\"cta-pt02\">\n<p>\uff3c\u5373\u6226\u529b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4eba\u6750\u304c\u4eca\u3059\u3050\u6b32\u3057\u3044\u306a\u3089\uff01\uff0f<\/p>\n<a data-gtm-click=\"journal_cta_connect\" href=\"https:\/\/mieruca-connect.com\/business\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" data-src=\"https:\/\/mieruca-connect.com\/wp-content\/themes\/mcwp\/assets\/images\/business\/sv_area\/sv_intro_img.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a>\n<p class=\"cta-title\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u306e\u696d\u52d9\u59d4\u8a17\u30de\u30c3\u30c1\u30f3\u30b0<br>\u30df\u30a8\u30eb\u30ab\u30b3\u30cd\u30af\u30c8<\/p>\n<div style=\"background: #00b16b; border: #00b16b;\" class=\"btn--default\"><span style=\"color: #ffffff;\"> <a class=\"c-boxlink\" data-gtm-click=\"journal_cta_local\" href=\"https:\/\/mieruca-connect.com\/business\/\" target=\"_blank\" rel=\"noopener\"><\/a>\u8a73\u3057\u304f\u306f\u3053\u3061\u3089<\/span><\/div>\n<\/div>\n\n\n\n<p><small>\u53c2\u8003\uff1a<br><a href=\"https:\/\/mieru-ca.com\/blog\/listing-self\/\">\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u306f\uff1f\u8cbb\u7528\u3084\u52b9\u679c\u306e\u51fa\u3084\u3059\u3044\u696d\u754c\u304b\u3089\u81ea\u5206\u3067\u904b\u7528\u3092\u59cb\u3081\u308b\u65b9\u6cd5\u307e\u3067\u5fb9\u5e95\u89e3\u8aac<\/a><br><a href=\"https:\/\/mieru-ca.com\/blog\/mailmagazine_technique\/\">\u30e1\u30eb\u30de\u30ac\u62c5\u5f53\u306b\u805e\u304f\uff01\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76f8\u6027\u3068\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/small><\/p>\n\n\n\n<p>#\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000#\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3000#\u6226\u7565\u7acb\u6848<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\u3001\u5e02\u5834\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3057\u3001\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u6cd5\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u91cd\u8981\u6027\u3084\u6d41\u308c\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u4e8b\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002 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