{"id":36862,"date":"2024-08-29T10:53:44","date_gmt":"2024-08-29T01:53:44","guid":{"rendered":"https:\/\/mieru-ca.com\/blog\/?p=36862"},"modified":"2026-02-06T09:37:47","modified_gmt":"2026-02-06T00:37:47","slug":"what-is-ltv","status":"publish","type":"post","link":"https:\/\/mieru-ca.com\/blog\/what-is-ltv\/","title":{"rendered":"LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u304b\u3089\u76ee\u6a19CPA\u306e\u7b97\u51fa\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha-eyecatch-800x450.png\" alt=\"\" class=\"wp-image-50125 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha-eyecatch-800x450.png 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha-eyecatch-400x225.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha-eyecatch-200x113.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha-eyecatch-768x432.png 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha-eyecatch-1536x865.png 1536w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha-eyecatch-2048x1153.png 2048w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/figure>\n\n\n\n<p><strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">LTV\uff08Life Time Value\uff1a\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09<\/mark><\/strong>\u3068\u3044\u3046\u8a00\u8449\u306f\u77e5\u3063\u3066\u3044\u3066\u3082\u3001\u305d\u306e\u6b63\u78ba\u306a\u610f\u5473\u3084\u3001\u4e8b\u696d\u6210\u9577\u306b\u3069\u3046\u7d50\u3073\u3064\u3051\u308b\u3079\u304d\u304b\u3001\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002LTV\u306f\u65e5\u672c\u8a9e\u306b\u8a33\u3059\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3002\u9867\u5ba21\u4eba\uff08\u307e\u305f\u306f1\u793e\uff09\u3042\u305f\u308a\u304c\u7279\u5b9a\u306e\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u53d6\u5f15\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u8a08\u7b97\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u9a30\u3057\u3001<strong>\u5e02\u5834\u304c\u6210\u719f\u3057\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u306eLTV\u3092\u3069\u306e\u3088\u3046\u306b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u304b\u304c\u3001\u6301\u7d9a\u7684\u306a\u4e8b\u696d\u6210\u9577\u306e\u9375<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u306f\u3001LTV\u3092\u57fa\u790e\u304b\u3089\u5b66\u3073\u305f\u3044\u3001\u307e\u305f\u306fLTV\u3092\u4e8b\u696d\u6226\u7565\u306e\u91cd\u8981\u6307\u6a19\u306b\u3057\u305f\u3044\u65b9\u306b\u5411\u3051\u3066\u3001\u4ee5\u4e0b\u306e\u5185\u5bb9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LTV\u306e\u5b9a\u7fa9\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u5225\u306e\u8a08\u7b97\u65b9\u6cd5<\/li>\n\n\n\n<li>LTV\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u306e\u5065\u5168\u6027\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff08\u203b\uff09<\/li>\n<\/ul>\n\n\n\n<p>LTV\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u3042\u306a\u305f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u30ec\u30d9\u30eb\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \"><strong>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f<\/strong><br>\nCAC\u3068LTV\u3092\u7528\u3044\u3066\u4e8b\u696d\u306e\u5065\u5168\u6027\u3092\u5224\u65ad\u3059\u308b\u65b9\u6cd5\uff08LTV \u00f7 CAC\uff1d\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff09\u3002\u306a\u304aCAC\uff08Customer Acquisition Cost\uff0f\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\u30011\u4eba\uff081\u793e\uff09\u306e\u6709\u6599\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u3001\u5e83\u544a\u8cbb\u30fb\u4eba\u4ef6\u8cbb\u30fb\u30c4\u30fc\u30eb\u8cbb\u7528\u306a\u3069\u3092\u542b\u3081\u305f\u3001\u3059\u3079\u3066\u306e\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3002<\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"c-box--toc\">\n<p class=\"c-box--toc__ttl\">\u76ee\u6b21<\/p>\n<ul class=\"c-box--toc__list-lv2\">\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#01\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f<\/a><\/li>\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#02\">LTV\u306e\u8a08\u7b97\u5f0f<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#02.1\">1.\u4e00\u822c\u7684\u306aLTV\u306e\u8a08\u7b97\u5f0f<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#02.2\">2.SaaS\u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306eLTV\u8a08\u7b97\u5f0f<\/a><\/li>\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#03\">LTV\u3092\u91cd\u8996\u3059\u3079\u304d\u30d3\u30b8\u30cd\u30b9\u3068\u306f\uff1f<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#03.1\">LTV\u3092\u91cd\u8996\u3059\u3079\u304d\u30d3\u30b8\u30cd\u30b9\u306e\u7279\u5fb4<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#03.2\">LTV\u3092\u91cd\u8996\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u5177\u4f53\u4f8b<\/a><\/li>\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#04\">\u300cLTV\u304c\u9ad8\u3044\uff1f\u4f4e\u3044\uff1f\u300d\u306f\u610f\u5473\u304c\u306a\u3044<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#04.1\">\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f\uff1f<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#04.2\">\u76ee\u6a19CPA\uff08\u8a31\u5bb9\u7372\u5f97\u5358\u4fa1\uff09\u306e\u7b97\u51fa\u65b9\u6cd5<\/a><\/li>\n<li class=\"c-box--toc__list-lv3__item\"><a href=\"#04.3\">\u300cCPA\u306f\u5b89\u3044\u306e\u306bLTV\u304c\u4f38\u3073\u306a\u3044\u300d\u306e\u306f\u306a\u305c\u304b<\/a><\/li>\n<li class=\"c-box--toc__list-lv2__item\"><a href=\"#05\">\u307e\u3068\u3081<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"01\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\/Life Time Value\uff09\u3068\u306f<\/h2>\n\n\n\n<p>LTV\u3068\u306f\u30011\u4eba\u306e\u9867\u5ba2\uff08\u307e\u305f\u306f1\u793e\uff09\u3068\u5951\u7d04\u671f\u9593\u304c\u3069\u308c\u304f\u3089\u3044\u9577\u304f\u7d9a\u304d\u3001\u6700\u7d42\u7684\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"487\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha01-800x487.jpg\" alt=\"\" class=\"wp-image-50129 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha01-800x487.jpg 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha01-400x244.jpg 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha01-200x122.jpg 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha01-768x468.jpg 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha01-1536x935.jpg 1536w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/LTV-toha01.jpg 1800w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/487;\" \/><\/figure>\n\n\n\n<p>LTV\u306e\u8003\u3048\u65b9\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u6d41\u884c\u3068\u3068\u3082\u306b\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u6700\u521d\u306b\u307e\u3068\u307e\u3063\u305f\u984d\u306e\u53ce\u76ca\u3092\u5f97\u3089\u308c\u308b\u30d1\u30c3\u30b1\u30fc\u30b8\u8ca9\u58f2\uff08\u58f2\u308a\u5207\u308a\u578b\uff09\u306e\u4e8b\u696d\u3068\u7570\u306a\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u7d99\u7d9a\u7684\u306a\u5229\u7528\u30fb\u5951\u7d04\u304c\u306a\u3051\u308c\u3070\u5229\u76ca\u3092\u751f\u307f\u51fa\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u80cc\u666f\u304b\u3089\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\uff11\u9867\u5ba2\u3042\u305f\u308a\u306e\u9577\u671f\u7684\u306a\u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3059\u308bLTV\u304c\u91cd\u8981\u306a\u6307\u6a19<\/mark><\/strong>\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u3067\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4ee5\u5916\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u9ad8\u9a30\u3084\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u91cd\u8996\u306e\u89b3\u70b9\u304b\u3089\u3001\u300c\u9867\u5ba2\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u300d\u3068\u3044\u3046LTV\u306e\u8003\u3048\u65b9\u304c\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"01\">LTV\u306e\u8a08\u7b97\u5f0f<\/h2>\n\n\n\n<p>\u7d9a\u3044\u3066\u3001LTV\u306e\u8a08\u7b97\u5f0f\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u306e\u8a08\u7b97\u5f0f\u306f\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u4e00\u822c\u7684\u306a\u8a08\u7b97\u5f0f<\/mark><\/strong>\u3068<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">SaaS\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u8a08\u7b97\u5f0f<\/mark><\/strong>\u3068\u5927\u304d\u304f2\u3064\u306b\u5206\u304b\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"435\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-20-800x435.png\" alt=\"\" class=\"wp-image-50194 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-20-800x435.png 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-20-400x217.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-20-200x109.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-20-768x417.png 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-20-1536x835.png 1536w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-20.png 1800w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/435;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"02.1\">1.\u4e00\u822c\u7684\u306aLTV\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n<p>\u3053\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u9867\u5ba2\u304c\u7d99\u7d9a\u7684\u306b\u8cfc\u5165\u30fb\u5229\u7528\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5b9a\u671f\u901a\u8ca9\u3084EC\u3001\u91d1\u878d\u30fb\u4fdd\u967a\u696d\u306a\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \">LTV = \u5e73\u5747\u9867\u5ba2\u5358\u4fa1 \u00d7 \u7c97\u5229\u7387 \u00d7 \u5e73\u5747\u8cfc\u5165\u983b\u5ea6 \u00d7 \u5e73\u5747\u7d99\u7d9a\u671f\u9593<\/div>\n\n\n\n<p>\u7c97\u5229\u7387\u3068\u306f\u3001\u58f2\u4e0a\u9ad8\u306b\u5bfe\u3059\u308b\u7c97\u5229\u76ca\u306e\u5272\u5408\u3067\u3059\u3002<br>\u7c97\u5229\u76ca\u306f\u3001\u58f2\u4e0a\u9ad8\u304b\u3089\u58f2\u4e0a\u539f\u4fa1\u3092\u5f15\u304f\u3068\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"display: inline-block; background: #e7e7e7; padding: 5px 10px; color: #000000;\"><strong> \u7c97\u5229\u7387\u306e\u8a08\u7b97\u4f8b<\/strong><\/div>\n<div style=\"background: #ffffff; padding: 10px; border: 2px solid #e7e7e7;\">\n<ul class=\"u-mb0\">\n\u58f2\u4e0a\u9ad8\uff1a10,000\u5186<br>\n\u58f2\u4e0a\u539f\u4fa1\uff1a6,000\u5186<br>\n\u7c97\u5229\uff1a\u58f2\u4e0a\u9ad8\u2212\u58f2\u4e0a\u539f\u4fa1\uff0810,000\u5186\u22126,000\u5186\uff09\uff1d4,000\u5186<br>\n\u7c97\u5229\u7387\uff1a\u7c97\u5229\u00f7\u58f2\u4e0a\u9ad8\uff1d4,000\u5186\u00f710,000\u5186\uff1d40\uff05<br>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"display: inline-block; background: #e7e7e7; padding: 5px 10px; color: #000000;\"><strong>LTV\u306e\u8a08\u7b97\u4f8b\uff1a\u901a\u8ca9\u30b3\u30b9\u30e1<\/strong><\/div>\n<div style=\"background: #ffffff; padding: 10px; border: 2px solid #e7e7e7;\">\n<ul class=\"u-mb0\">\n\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\uff1a10,000\u5186<br>\n\u5e73\u5747\u8cfc\u5165\u983b\u5ea6\uff1a3\u56de\/\u5e74<br>\n\u5e73\u5747\u7d99\u7d9a\u671f\u9593\uff1a4\u5e74<br>\n\u7c97\u5229\u7387\uff1a40\uff05<br>\n<br>\nLTV\uff1d10,000\u5186\u00d740\uff05\u00d73\u56de\u00d74\u5e74\uff1d48,000\u5186<br>\n\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"02.2\">2.SaaS\u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306eLTV\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n<p>\u7d9a\u3044\u3066\u306f\u3001SaaS\u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u8a08\u7b97\u5f0f\u3067\u3059\u3002<br>SaaS\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3067\u306f\u3001\u6708\u6b21ARPU\uff08\u30a2\u30fc\u30d7\uff09\u3068\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u7528\u3044\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \">SaaS\u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306eLTV = \uff08\u6708\u6b21ARPU\u00d7\u7c97\u5229\u7387\uff09 \u00f7 \u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u6708\u6b21ARPU\u3068\u306f\u3001Average Revenue Per User\u306e\u7565\u3067\u30011\u30e6\u30fc\u30b6\u30fc\u304c1\u30f6\u6708\u9593\u306b\u3082\u305f\u3089\u3059\u5e73\u5747\u53ce\u76ca\u3092\u3044\u3044\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u5951\u7d04\u671f\u9593\u3084\u5951\u7d04\u30d7\u30e9\u30f3\u304c\u7570\u306a\u308b\u305f\u3081\u3001<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u6708\u9593\u7dcf\u53ce\u76ca \u00f7 \u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u3067\u6708\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca<\/mark><\/strong>\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3068\u306f\u3001\u89e3\u7d04\u7387\u306e\u3053\u3068\u3002\u4e00\u5b9a\u671f\u9593\u306b\u3001\u89e3\u7d04\u30fb\u96e2\u8131\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u203b\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\uff05\uff09\uff1d\uff08\u6708\u9593\u306e\u89e3\u7d04\u30e6\u30fc\u30b6\u30fc\u6570\u00f7\u6708\u521d\u306e\u30e6\u30fc\u30b6\u30fc\u6570\uff09\u00d7100<\/p>\n\n\n\n<div style=\"display: inline-block; background: #e7e7e7; padding: 5px 10px; color: #000000;\"><strong>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u8a08\u7b97\u4f8b<\/strong><\/div>\n<div style=\"background: #ffffff; padding: 10px; border: 2px solid #e7e7e7;\">\n<ul class=\"u-mb0\">\n\u521d\u6708\u306e\u30e6\u30fc\u30b6\u30fc\u6570\uff1a1,000\u540d<br>\n\u6708\u672b\u306e\u30e6\u30fc\u30b6\u30fc\u6570\uff1a970\u540d<br>\n\u89e3\u7d04\u30e6\u30fc\u30b6\u30fc\uff1a30\u540d<br>\n<br>\n\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff1d\uff0830\u00f71,000\uff09\u00d7100\uff1d3\uff05<br>\n<\/ul><\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"display: inline-block; background: #e7e7e7; padding: 5px 10px; color: #000000;\"><strong>LTV\u306e\u8a08\u7b97\u4f8b\uff1aBtoB\u306eSaaS<\/strong><\/div>\n<div style=\"background: #ffffff; padding: 10px; border: 2px solid #e7e7e7;\">\n<ul class=\"u-mb0\">\n\u6708\u6b21ARPU\uff1a50,000\u5186<br>\n\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff1a3%<br>\n\u7c97\u5229\u7387\uff1a80\uff05<br>\n<br>\nLTV\uff1d\uff0850,000\u5186\u00d780\uff05\uff09\u00f73\uff05\uff1d\u7d04133\u4e07\u5186<br>\n\n<\/ul><\/div>\n\n\n\n<p>\u3053\u306eLTV\u306e\u5024\u306f\u3001\u300c1\u9867\u5ba2\u304c\u9000\u4f1a\u3059\u308b\uff08\u89e3\u7d04\u3059\u308b\uff09\u307e\u3067\u306b\u3001\u5e73\u5747\u3057\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u58f2\u4e0a\u306e\u7dcf\u984d\u304c\u7d04133\u4e07\u5186\u3067\u3042\u308b\u3068\u898b\u8fbc\u307e\u308c\u308b\u300d\u3053\u3068\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"btn--default darken\"><a class=\"c-boxlink\" href=\"https:\/\/mieru-ca.com\/solution\/cro\/\"><\/a><span>CVR\u6539\u5584\u3067\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u524a\u6e1b<br>\n\u30df\u30a8\u30eb\u30ab\u306e<br>\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306b\u76f8\u8ac7\u3059\u308b<br>\n\uff08\u7121\u6599\uff09<br>\n<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"03\">LTV\u3092\u91cd\u8996\u3059\u3079\u304d\u30d3\u30b8\u30cd\u30b9\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>LTV\u304c\u6301\u3064\u300c\u9867\u5ba2\u3068\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u306f\u3001\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"616\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-21-800x616.png\" alt=\"\" class=\"wp-image-50196 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-21-800x616.png 800w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-21-400x308.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-21-200x154.png 200w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-21-768x591.png 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-21-1536x1183.png 1536w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-21.png 1800w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/616;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001LTV\u3092\u5177\u4f53\u7684\u306a\u8a55\u4fa1\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u5834\u5408\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6027\u8cea\u306b\u3088\u3063\u3066\u306f\u9069\u3055\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u4e0d\u52d5\u7523\u3084\u81ea\u52d5\u8eca\u306e\u3088\u3046\u306b\u3001\u983b\u7e41\u306b\u8cfc\u5165\u3055\u308c\u306a\u3044\u9ad8\u984d\u5546\u6750\u3067\u306f\u3001LTV\u3092\u7b97\u51fa\u3057\u3066\u3082\u7d4c\u55b6\u5224\u65ad\u306b\u6d3b\u304b\u3057\u306b\u304f\u3044\u9762\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u3088\u3046\u306a\u5c0f\u58f2\u696d\u3067\u306f\u3001\u5e97\u8217\u3067\u306e\u533f\u540d\u8cfc\u5165\u304c\u4e2d\u5fc3\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u8ffd\u8de1\u3057\u306b\u304f\u3044\u3053\u3068\u3084\u3001\u5e97\u8217\u5358\u4f4d\u306e\u58f2\u4e0a\u7ba1\u7406\u306e\u65b9\u304c\u91cd\u8996\u3055\u308c\u308b\u3053\u3068\u304b\u3089\u3001LTV\u3088\u308a\u3082\u5e73\u5747\u5ba2\u5358\u4fa1\u3084\u6765\u5e97\u983b\u5ea6\u3068\u3044\u3063\u305f\u6307\u6a19\u304c\u9069\u3057\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"03.1\">LTV\u3092\u91cd\u8996\u3059\u3079\u304d\u30d3\u30b8\u30cd\u30b9\u306e\u7279\u5fb4<\/h3>\n\n\n\n<p>LTV\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u3068\u304f\u306b\u91cd\u8981\u3068\u306a\u308b\u306e\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u5fb4\u3092\u6301\u3064\u30d3\u30b8\u30cd\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p style=\"text-decoration:underline\"><strong>1. \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u30d3\u30b8\u30cd\u30b9<\/strong><\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u304f\u306a\u308b\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u9ad8\u5358\u4fa1\u3067\u30cb\u30c3\u30c1\u306aSaaS\u306a\u3069\u3001\u521d\u56de\u53d6\u5f15\u3060\u3051\u3067\u306f\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u56de\u53ce\u3067\u304d\u306a\u3044\u69cb\u9020\u7684\u306a\u8ab2\u984c\u3092\u6301\u3064\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u7d99\u7d9a\u7684\u306a\u5229\u7528\u306b\u3088\u308b\u53ce\u76ca\u56de\u53ce\u304c\u524d\u63d0\u3068\u306a\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001LTV\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u4e8b\u696d\u306e\u63a1\u7b97\u6027\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p style=\"text-decoration:underline\"><strong>2. \u9867\u5ba2\u3054\u3068\u306e\u53d6\u5f15\u304c\u8ffd\u8de1\u53ef\u80fd<\/strong><\/p>\n\n\n\n<p>LTV\u306e\u6b63\u78ba\u306a\u7b97\u51fa\u306b\u306f\u3001\u9867\u5ba2ID\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3088\u308b\u500b\u5225\u306e\u8cfc\u8cb7\u3084\u5229\u7528\u5c65\u6b74\u306e\u628a\u63e1\u304c\u524d\u63d0\u3067\u3059\u3002<\/p>\n\n\n\n<p style=\"text-decoration:underline\"><strong>3. \u7d99\u7d9a\u7684\u306a\u5229\u7528\u30fb\u5951\u7d04\u304c\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u6838<\/strong><\/p>\n\n\n\n<p>\u5358\u767a\u53d6\u5f15\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u901a\u3058\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f\u3001LTV\u304c\u4e8b\u696d\u306e\u5065\u5168\u6027\u3092\u6e2c\u308b\u6700\u91cd\u8981\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"03.2\">LTV\u3092\u91cd\u8996\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u5177\u4f53\u4f8b<\/h3>\n\n\n\n<p><strong>\u3010BtoB SaaS\u3011<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6708\u984d\u3084\u5e74\u984d\u306e\u5b9a\u984d\u8ab2\u91d1\u30e2\u30c7\u30eb<\/li>\n\n\n\n<li>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u3001\u7d99\u7d9a\u5229\u7528\u306b\u3088\u308b\u56de\u53ce\u304c\u524d\u63d0<\/li>\n<\/ul>\n\n\n\n<p><strong>\u3010\u5b9a\u671f\u8cfc\u5165EC\u30fb\u901a\u8ca9\u3011<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521d\u56de\u8cfc\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u3066\u7372\u5f97\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u3067\u53ce\u76ca\u5316<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">\u203b\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/mieru-ca.com\/blog\/ec-owned-media\/\">\u3010EC\u30fb\u901a\u8ca9 5\u9078\u3011\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u6210\u529f\u4e8b\u4f8b\u3092\u307e\u3068\u3081\u3066\u307f\u305f<\/a><\/p>\n\n\n\n<p><strong>\u3010\u9ad8\u4fa1\u683c\u5e2fBtoB\u30b5\u30fc\u30d3\u30b9\u3011<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u984d<\/li>\n\n\n\n<li>\u9577\u671f\u5951\u7d04\u3084\u3001\u8ffd\u52a0\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\u30af\u30ed\u30b9\u30bb\u30eb\uff09\u306b\u3088\u308bLTV\u62e1\u5927\u304c\u524d\u63d0<\/li>\n\n\n\n<li>\u4f8b\uff1a\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3001\u696d\u52d9\u30b7\u30b9\u30c6\u30e0\u3001\u4eba\u6750\u30b5\u30fc\u30d3\u30b9\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<div class=\"btn--default darken\"><a class=\"c-boxlink\" href=\"https:\/\/mieru-ca.com\/solution\/cro\/\"><\/a><span>\u5e83\u544a\u306b\u983c\u3089\u305aCV\u3092\u6539\u5584\uff01<br>\n\u30df\u30a8\u30eb\u30ab\u306eCRO<br>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u76f8\u8ac7\u3059\u308b<br>\n<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u300cLTV\u304c\u9ad8\u3044\uff1f\u4f4e\u3044\uff1f\u300d\u306f\u610f\u5473\u304c\u306a\u3044<\/h2>\n\n\n\n<p>LTV\u3092\u7b97\u51fa\u3057\u305f\u969b\u3001\u300c\u3053\u306eLTV\u306f\u9ad8\u3044\u306e\u304b? \u4f4e\u3044\u306e\u304b?\u300d\u3068\u60a9\u3080\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001LTV\u5358\u4f53\u306e\u6570\u5024\u3067\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u306b\u3001\u3042\u307e\u308a\u610f\u5473\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u306a\u305c\u306a\u3089\u3001LTV\u306f\u53ce\u76ca\u306e\u671f\u5f85\u5024\u3060\u304b\u3089\u3067\u3059\u3002\u300cLTV\u3092\u9ad8\u3081\u308b\u300d\u3068\u3044\u3046\u76ee\u6a19\u306f\u9593\u9055\u3063\u3066\u306f\u3044\u307e\u305b\u3093\u304c\u3001\u540c\u6642\u306b\u30b3\u30b9\u30c8\u3082\u5897\u3048\u3066\u3044\u308c\u3070\u8d64\u5b57\u3068\u306a\u308a\u3001\u4e8b\u696d\u306e\u5065\u5168\u6027\u306f\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001LTV\u3092\u4ed6\u793e\u3068\u6bd4\u3079\u308b\u3053\u3068\u3082\u30ca\u30f3\u30bb\u30f3\u30b9\u3067\u3059\u3002\u305f\u3068\u3048\u540c\u696d\u4ed6\u793e\u3067\u3042\u3063\u3066\u3082\u3001\u5546\u54c1\u306e\u7c97\u5229\u7387\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3001\u89e3\u7d04\u7387\u306a\u3069\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u4eee\u306b\u3001\u696d\u754c\u5e73\u5747\u306eLTV\u304c5\u4e07\u5186\u3060\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u304c\u81ea\u793e\u306b\u3068\u3063\u3066\u826f\u3044\u306e\u304b\u60aa\u3044\u306e\u304b\u306f\u3001\u81ea\u793e\u306e\u30b3\u30b9\u30c8\u69cb\u9020\u6b21\u7b2c\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u306f\u3001\u4ee5\u4e0b\u306e2\u3064\u306e\u76ee\u7684\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \">\n<ul><br>\n<li>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306b\u3088\u308b\u4e8b\u696d\u306e\u5065\u5168\u6027\u8a55\u4fa1<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9069\u5207\u306a\u76ee\u6a19CPA\u306e\u7b97\u51fa<\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"03.1\">\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f\uff1f<\/h3>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f\u3001\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u3001LTV\u00f7CAC\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \">\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff1dLTV \u00f7 CAC<\/div>\n\n\n\n<p>CAC\uff08Customer Acquisition Cost\uff1a\u30b7\u30fc\u30a8\u30fc\u30b7\u30fc\uff09\u3068\u306f\u30011\u4eba\uff081\u793e\uff09\u306e\u6709\u6599\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u3001\u5e83\u544a\u8cbb\u30fb\u4eba\u4ef6\u8cbb\u30fb\u30c4\u30fc\u30eb\u8cbb\u7528\u306a\u3069\u542b\u3081\u305f\u3001\u3059\u3079\u3066\u306e\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \">CAC = \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30b3\u30b9\u30c8\u306e\u5408\u8a08 \u00f7 \u65b0\u898f\u9867\u5ba2\u6570<\/div>\n\n\n\n<p>\u3068\u304f\u306b\u3001BtoB SaaS\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304c3\u4ee5\u4e0a\uff08LTV\u304cCAC\u306e3\u500d\u4ee5\u4e0a\uff09\u3042\u308b\u3068\u3001\u5065\u5168\u306b\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3057\u3066\u3044\u308b\u3068\u898b\u306a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25a0<strong>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u898b\u65b9\uff08BtoB SaaS\u306e\u5834\u5408\uff09<\/strong><\/p>\n\n\n\n<div class=\"table-scroll\">\n<table class=\"default\">\n\t<tr>\n\t\t<td><\/td>\n\t\t<td colspan=\"3\" class=\"center\" bgcolor=\"#233b6c\" style=\"color:#ffffff;\"><strong>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9<\/strong><\/td>\n\t<\/tr>\n\t<tr>\n\t\t<td><\/td>\n\t\t<td class=\"center\"><strong>1\u4ee5\u4e0b<\/strong><\/td>\n\t\t<td class=\"center\"><strong>1\u301c3<\/strong><\/td>\n\t\t<td class=\"center\"><strong>3\u4ee5\u4e0a<\/strong><\/td>\n\t<\/tr>\n\t<tr>\n\t\t<td bgcolor=\"#d9ebfc\" width=\"160\" class=\"center\">\u30d3\u30b8\u30cd\u30b9\u306e\u72b6\u614b<\/td>\n\t\t<td class=\"center\">\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066<br>\u6210\u9577\u3057\u3066\u3044\u306a\u3044<\/td>\n\t\t<td class=\"center\">\u8981\u6539\u5584<\/td>\n\t\t<td class=\"center\">\u5065\u5168<\/td>\n\t<\/tr>\n<\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"04.2\">\u76ee\u6a19CPA\uff08\u8a31\u5bb9\u7372\u5f97\u5358\u4fa1\uff09\u306e\u7b97\u51fa\u65b9\u6cd5<\/h3>\n\n\n\n<p>CPA\uff08Cost Per Acquisition\uff1a\u30b7\u30fc\u30d4\u30fc\u30a8\u30fc\uff09\u3068\u306f\u3001\u7279\u5b9a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u901a\u3058\u3066\u30011\u4ef6\u306e\u6210\u679c\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"1018\" data-src=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-19.png\" alt=\"\" class=\"wp-image-50192 lazyload\" data-srcset=\"https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-19.png 768w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-19-400x530.png 400w, https:\/\/mieru-ca.com\/blog\/wp-content\/uploads\/2024\/08\/image-19-200x265.png 200w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1018;\" \/><\/figure>\n\n\n\n<p>\u300cCPA\u306f\u4f4e\u3051\u308c\u3070\u4f4e\u3044\u307b\u3069\u3088\u3044\u300d\u3068\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u3002\u307e\u305f\u3001\u300c\u5e83\u544a\u8cbb\u3092\u3044\u304f\u3089\u307e\u3067\u304b\u3051\u3066\u3088\u3044\u306e\u304b\u300d\u3068\u3044\u3046\u60a9\u307f\u3082\u3088\u304f\u805e\u304d\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u5e83\u544a\u8cbb\u306e\u8a31\u5bb9\u7bc4\u56f2\u306b\u3064\u3044\u3066\u8ad6\u7406\u7684\u306a\u57fa\u6e96\u3092\u6301\u3064\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u6d3b\u7528\u3059\u308b\u306e\u304c\u3001LTV\u304b\u3089\u9006\u7b97\u3057\u305f\u76ee\u6a19CPA\uff08\u8a31\u5bb9\u7372\u5f97\u5358\u4fa1\uff09\u3067\u3059\u3002LTV\u3092\u3082\u3068\u306b\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\u306e\u8a31\u5bb9\u7bc4\u56f2\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u9069\u6b63\u306a\u914d\u5206\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u25a0\u76ee\u6a19CPA\u306e\u8a08\u7b97\u4f8b<\/strong><\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \">LTV\uff1a36,000\u5186<br>\u76ee\u6a19\u3068\u3059\u308b\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u6bd4\u7387\uff1a3\uff08LTV\/CAC\u22673\uff09<br>\u5e83\u544a\u8cbb\u3068\u5e83\u544a\u8cbb\u4ee5\u5916\uff08\u4eba\u4ef6\u8cbb\u3001\u30c4\u30fc\u30eb\u8cbb\u306a\u3069\uff09\u306e\u5272\u5408\u30006\uff1a4<\/div>\n\n\n\n<p>\u307e\u305a\u3001LTV\u3092\u76ee\u6a19\u3068\u3059\u308b\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u6bd4\u73873\u3067\u5272\u308a\u3001\u4e8b\u696d\u306e\u5065\u5168\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u8a31\u5bb9\u3067\u304d\u308b\u7dcf\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u306e\u4e0a\u9650\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \">CAC\u306e\u4e0a\u9650\uff1d36,000\u5186\u00f73\uff1d12,000\u5186<\/div>\n\n\n\n<p>\u3053\u306e12,000\u5186\u304c\u3001\u5e83\u544a\u8cbb\u3001\u4eba\u4ef6\u8cbb\u3001\u30c4\u30fc\u30eb\u8cbb\u306a\u3069\u3001\u9867\u5ba2\u7372\u5f97\u306b\u95a2\u308f\u308b\u3059\u3079\u3066\u306e\u30b3\u30b9\u30c8\u306e\u5408\u8a08\u4e0a\u9650\u3067\u3059\u3002<\/p>\n\n\n\n<p>CAC12,000\u5186\u306e\u3046\u3061\u3001\u5e83\u544a\u8cbb\u3068\u5e83\u544a\u8cbb\u4ee5\u5916\u306e\u5272\u5408\u304c6\uff1a4\u3067\u3042\u308b\u305f\u3081\u3001\u5e83\u544a\u8cbb\u306f60\uff05\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \">\u5e83\u544a\u8cbb\u306e\u4e0a\u9650 = 12,000\u5186 \u00d7 60% = 7,200\u5186<\/div>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u76ee\u6a19CPA\u306f7,200\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"04.3\">\u300cCPA\u306f\u5b89\u3044\u306e\u306bLTV\u304c\u4f38\u3073\u306a\u3044\u300d\u306e\u306f\u306a\u305c\u304b<\/h3>\n\n\n\n<p>\u4e8b\u696d\u4f1a\u793e\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u904b\u7528\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u3068\u3001\u300c\u65b0\u898f\u9867\u5ba2\u306f\u5897\u3048\u3066\u3044\u308b\u306e\u306b\u3001\u5229\u76ca\u304c\u6539\u5584\u3057\u306a\u3044\u300d\u300cCPA\u306f\u6291\u3048\u3089\u308c\u3066\u3044\u308b\u306e\u306bLTV\u304c\u4f38\u3073\u306a\u3044\u300d\u3068\u3044\u3046\u554f\u984c\u306b\u76f4\u9762\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u3001\u300cCPA\u306f\u5b89\u3051\u308c\u3070\u5b89\u3044\u307b\u3069\u671b\u307e\u3057\u3044\u300d\u3068\u3044\u3046\u601d\u3044\u8fbc\u307f\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002CPA\u306f\u308f\u304b\u308a\u3084\u3059\u3044\u6570\u5024\u76ee\u6a19\u3067\u3059\u304c\u3001\u5b89\u304f\u3059\u308b\u3053\u3068\u306b\u6ce8\u529b\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u672c\u6765\u306e\u76ee\u7684\u3067\u3042\u308b\u300c\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306e\u7372\u5f97\u300d\u3092\u898b\u5931\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPA\u3092\u6291\u3048\u308b\u3053\u3068\u306b\u904e\u5ea6\u306b\u6ce8\u529b\u3059\u308b\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u554f\u984c\u304c\u8d77\u3053\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"background: #F7F7F7; border: 1px solid #A1A1A1; padding: 10px; \">\n<ul><br>\n<li>\u7d99\u7d9a\u7387\u306e\u4f4e\u3044\u9867\u5ba2\u3070\u304b\u308a\u7372\u5f97\u3057\u3066\u3057\u307e\u3046<\/li>\n<li>\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u8ee2\u63db\u3057\u306a\u3044<\/li>\n<li>\u65e9\u671f\u89e3\u7d04\u304c\u591a\u304f\u3001LTV\u304c\u60f3\u5b9a\u3092\u4e0b\u56de\u308b<\/li>\n<li>\u8cfc\u5165\u983b\u5ea6\u3084\u5358\u4fa1\u304c\u4f4e\u3044\u9867\u5ba2\u5c64\u306b\u504f\u308b<\/li><\/div>\n\n\n\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u76ee\u5148\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u306e\u76ee\u6a19\u306f\u9054\u6210\u3057\u3066\u3082\u3001\u4e8b\u696d\u306e\u771f\u306e\u6210\u9577\u306b\u306f\u8ca2\u732e\u3057\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>CPA\u306f\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u7ba1\u7406\u3057\u3084\u3059\u3044\u6307\u6a19\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3042\u304f\u307e\u3067\u300c\u9867\u5ba2\u3092\u3044\u304f\u3089\u3067\u7372\u5f97\u3067\u304d\u305f\u304b\u300d\u3092\u793a\u3059\u4e2d\u9593\u6307\u6a19\u306b\u904e\u304e\u307e\u305b\u3093\u3002CPA\u3060\u3051\u3067\u306f\u3001\u305d\u306e\u9867\u5ba2\u304c\u6700\u7d42\u7684\u306b\u3044\u304f\u3089\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3001\u3064\u307e\u308a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u307e\u3067\u306f\u5224\u65ad\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3060\u304b\u3089\u3053\u305d\u3001CPA\u306f\u3001\u81ea\u793e\u306e\u53ce\u76ca\u69cb\u9020\u3084LTV\u3092\u53c2\u8003\u306b\u300c\u8a31\u5bb9\u3067\u304d\u308b\u4e0a\u9650\u300d\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"05\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3084\u76ee\u6a19CPA\u3078\u306e\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u300cLTV\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u300c<strong><mark style=\"background-color:#fcb900\" class=\"has-inline-color\">\u9867\u5ba2\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f<\/mark><\/strong>\u300d\u8003\u3048\u65b9\u3068\u3057\u3066\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u8003\u3048\u65b9\u3092\u8e0f\u307e\u3048\u3064\u3064\u3001\u4e8b\u696d\u306e\u6210\u9577\u6027\u3084\u5065\u5168\u6027\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u306eLTV\u3092\u4e2d\u5fc3\u306b\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>LTV\u306f\u5358\u4f53\u3067\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001CAC\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3084\u3001\u5e83\u544a\u4e88\u7b97\u306e\u914d\u5206\u3092\u5224\u65ad\u3059\u308b\u76ee\u6a19CPA\u7b97\u51fa\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u771f\u306e\u4fa1\u5024\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u305c\u3072\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5408\u308f\u305b\u3066\u3001LTV\u3092\u8a08\u7b97\u30fb\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"btn--default darken\"><a class=\"c-boxlink\" href=\"https:\/\/mieru-ca.com\/solution\/cro\/\"><\/a><span>\u5e83\u544a\u306b\u983c\u3089\u305a\u306bCV\u6570\u3092\u4f38\u3070\u3059\u306b\u306f\uff1f<br>\n\u30df\u30a8\u30eb\u30ab\u306eCV\u6539\u5584\uff08CRO\uff09<br>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u76f8\u8ac7\u3059\u308b<br>\n<\/span><\/div>\n\n\n\n<p>#LTV\u3000#\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000#Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000#\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LTV\uff08Life Time Value\uff1a\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u3044\u3046\u8a00\u8449\u306f\u77e5\u3063\u3066\u3044\u3066\u3082\u3001\u305d\u306e\u6b63\u78ba\u306a\u610f\u5473\u3084\u3001\u4e8b\u696d\u6210\u9577\u306b\u3069\u3046\u7d50\u3073\u3064\u3051\u308b\u3079\u304d\u304b\u3001\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002LTV\u306f\u65e5\u672c\u8a9e\u306b\u8a33\u2026<\/p>\n","protected":false},"author":14,"featured_media":50125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[42],"class_list":["post-36862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web_marketing","tag-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/posts\/36862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/comments?post=36862"}],"version-history":[{"count":45,"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/posts\/36862\/revisions"}],"predecessor-version":[{"id":50197,"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/posts\/36862\/revisions\/50197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/media\/50125"}],"wp:attachment":[{"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/media?parent=36862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/categories?post=36862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mieru-ca.com\/blog\/wp-json\/wp\/v2\/tags?post=36862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}