{"id":2413,"date":"2025-02-27T09:01:20","date_gmt":"2025-02-27T00:01:20","guid":{"rendered":"https:\/\/mieru-ca.com\/heatmap\/blog\/?p=2413"},"modified":"2025-02-27T12:43:49","modified_gmt":"2025-02-27T03:43:49","slug":"what-is-cac","status":"publish","type":"post","link":"https:\/\/mieru-ca.com\/heatmap\/blog\/what-is-cac\/","title":{"rendered":"CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\uff1fCPA\u3068\u306e\u9055\u3044\u3084LTV\u3068\u306e\u95a2\u4fc2\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"<p><span class=\"marker\"><strong>CAC\uff08Customer Acquisition Cost\uff1a\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3068\u306f\u30011\u4eba\uff08\u307e\u305f\u306f1\u793e\uff09\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u4f01\u696d\u304c\u8cbb\u3084\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306b\u304b\u304b\u3063\u305f\u7dcf\u8cbb\u7528\u306e\u3053\u3068<\/strong><\/span>\u3067\u3001\u65bd\u7b56\u3084\u4f01\u696d\u306e\u53ce\u76ca\u6027\u3092\u8868\u3059\u6307\u6a19\u3068\u3057\u3066\u69d8\u3005\u306a\u5834\u9762\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001CAC\u306e\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5\u3001CPA\u3068\u306e\u9055\u3044\u3001LTV\u3068\u306e\u95a2\u4fc2\u3001CAC\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56\u4f8b\u306a\u3069\u306b\u3064\u3044\u3066\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/mieru-ca.com\/heatmap\/\"><img decoding=\"async\" src=\"https:\/\/mieru-ca.com\/heatmap\/blog\/wp-content\/uploads\/2025\/02\/02_CVR_1200_628.png\" alt=\"\u305d\u306e\u65bd\u7b56\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u7121\u6599\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3067\u78ba\u304b\u3081\u3066\u307f\u307e\u3057\u3087\u3046\" \/><\/a><\/p>\n<div class=\"cta-button\"><a class=\"cta-link\" href=\"https:\/\/mieru-ca.com\/heatmap\/\">\u30df\u30a8\u30eb\u30ab\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092<br \/>\u7121\u6599\u3067\u8a66\u3057\u3066\u307f\u308b<\/a><\/div>\n<h2 id=\"1\">CAC\u3068\u306f<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/mieru-ca.com\/heatmap\/blog\/wp-content\/uploads\/2025\/02\/cac.png\" alt=\"cac\u3068\u306f\" \/><\/p>\n<p><span class=\"marker\"><strong>CAC\uff08Customer Acquisition Cost\uff09\u306f\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3068\u3082\u8a00\u3044\u30011\u4eba\uff08\u307e\u305f\u306f1\u793e\uff09\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u4f01\u696d\u304c\u8cbb\u3084\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306b\u304b\u304b\u3063\u305f\u7dcf\u8cbb\u7528\u3092\u6307\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n<h3>CAC\u3092\u8a2d\u5b9a\u3059\u308b\u7406\u7531\u3068\u76ee\u7684<\/h3>\n<p><span style=\"font-weight: 400;\">CAC\u306f\u3001\u6b21\u306e2\u3064\u306e\u7406\u7531\u3067\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h4>\u2460\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u3092\u793a\u3057\u3066\u3044\u308b\u305f\u3081<\/h4>\n<p><span style=\"font-weight: 400;\">CAC\u304c\u4f4e\u3051\u308c\u3070\u4f4e\u3044\u307b\u3069\u30011\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u304c\u4f4e\u304f\u3001\u52b9\u7387\u7684\u306b\u5229\u76ca\u3092\u751f\u307f\u51fa\u305b\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u4e8b\u696d\u5168\u4f53\u306e\u53ce\u76ca\u6027\u304c\u9ad8\u3044\u3068\u8a00\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9006\u306bCAC\u304c\u9ad8\u3044\u3068\u30011\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53ce\u76ca\u6027\u306f\u60aa\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001CAC\u306f\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u305f\u3081\u3001\u4e8b\u696d\u3092\u884c\u3063\u3066\u3044\u308b\u5834\u5408\u306fCAC\u3092\u8a08\u6e2c\u30fb\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u5fc5\u9808\u3067\u3042\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h4>\u2461\u65b0\u898f\u4e8b\u696d\u3084\u65b0\u305f\u306a\u65bd\u7b56\u306b\u3069\u308c\u304f\u3089\u3044\u4e88\u7b97\u304c\u5fc5\u8981\u306a\u306e\u304b\u4e88\u6e2c\u3057\u3084\u3059\u304f\u306a\u308b\u305f\u3081<\/h4>\n<p><span style=\"font-weight: 400;\">\u4e8b\u696d\u5168\u4f53\u3084\u65bd\u7b56\u3054\u3068\u306eCAC\u3092\u5b9a\u671f\u7684\u306b\u89b3\u6e2c\u30fb\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u969b\u3084\u3001\u65b0\u305f\u306a\u65bd\u7b56\u3092\u6253\u3064\u969b\u306b\u3001\u3069\u308c\u304f\u3089\u3044\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u3001\u3069\u308c\u304f\u3089\u3044\u306e\u4e88\u7b97\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u3042\u308b\u7a0b\u5ea6\u4e88\u60f3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001SEO\u65bd\u7b56\u3084\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u65bd\u7b56\u3001\u5c55\u793a\u4f1a\u306a\u3069\u306e\u3088\u3046\u306b\u3001\u7d99\u7d9a\u7684\u306b\u5b9f\u65bd\u3057\u3066\u3044\u304f\u65bd\u7b56\u306b\u95a2\u3057\u3066\u306f\u3001CAC\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u4e88\u7b97\u306e\u7372\u5f97\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"2\">CAC\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">CAC\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; border-radius: 10px; border: #E1EAEA solid 3px; font-size: 100%; padding: 20px; line-height: 220%;\">\n<ol>\n<li>CAC = \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u7dcf\u8cbb\u7528 \u00f7 \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570<\/li>\n<\/ol>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u3042\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3001\u4ee5\u4e0b\u306e\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305f\u3068\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fb\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5916\u90e8\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u767a\u6ce8\u3057\u305f\u8cbb\u7528\u300010\u4e07<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fb\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u6642\u306b\u8868\u793a\u3055\u308c\u308bLP\u3092\u5916\u90e8\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u767a\u6ce8\u3057\u305f 10\u4e07<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fbLP\u306e\u5b9f\u88c5\u300020\u4e07<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fb\u5e83\u544a\u904b\u7528\u3092\u5916\u90e8\u306b\u4f9d\u983c\u3059\u308b\u300050\u4e07<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fb\u5e83\u544a\u51fa\u7a3f\u8cbb\u7528\u300060\u4e07<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u3092\u5168\u3066\u3042\u308f\u305b\u308b\u3068\u3001\u3053\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u7dcf\u984d150\u4e07\u5186\u306e\u8cbb\u7528\u304c\u304b\u304b\u3063\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u5e83\u544a\u3067150\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u305f\u5834\u5408\u3001<\/span><\/p>\n<p><strong>150\u4e07\u5186\u00f7150\u4eba=1\u4e07\u5186<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u306a\u308a\u3001CAC\u306f1\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u304aCAC\u306f\u3001\u4e8b\u696d\u5168\u4f53\u3067\u8003\u3048\u308b\u3053\u3068\u3082\u3042\u308c\u3070\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3088\u3046\u306b\u65bd\u7b56\u3054\u3068\u3067\u8003\u3048\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2 id=\"3\">CAC\u3068CPA\u3068\u306e\u9055\u3044<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/mieru-ca.com\/heatmap\/blog\/wp-content\/uploads\/2025\/02\/difference-cac-cpa.png\" alt=\"CAC\u3068CPA\u306e\u9055\u3044\" \/><\/p>\n<p><span style=\"font-weight: 400;\">CPA\uff08Cost Per Acquisition\uff09\u306f\u3001CAC\u3068\u540c\u69d8\u300c\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u300d\u3068\u547c\u3070\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u306e\u4e00\u3064\u3067\u3059\u3002CAC\u3068\u6df7\u540c\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u53b3\u5bc6\u306b\u306f\u7570\u306a\u308b\u610f\u5473\u5408\u3044\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CAC\u306f\u3001\u4e00\u3064\u306e\u4e8b\u696d\u3084\u65bd\u7b56\u306b\u304a\u3044\u3066\u30011\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3084\u55b6\u696d\u30b3\u30b9\u30c8\u3092\u5168\u3066\u542b\u3081\u305f\u3082\u306e\u3067\u3059\u304c\u3001CPA\u306f\u57fa\u672c\u7684\u306b\u30011\u3064\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3044\u3066\u30011\u4ef6\u3042\u305f\u308a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u7528\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td>\n<p><span style=\"font-weight: 400;\">CAC<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">CPA<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 160px;\">\n<p><span style=\"font-weight: 400;\">\u8a08\u6e2c\u306e\u7bc4\u56f2<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u4e8b\u696d\u3001\u65bd\u7b56<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u57fa\u672c\u7684\u306b\u306f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 160px;\">\n<p><span style=\"font-weight: 400;\">\u8a08\u6e2c\u306e\u7a2e\u985e<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">1\u4eba\u306e\u9867\u5ba2\uff08\u5229\u76ca\u304c\u5b9f\u969b\u306b\u767a\u751f\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">1\u4ef6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u5229\u76ca\u306b\u76f4\u7d50\u3059\u308b\u3082\u306e\u3060\u3051\u3067\u306a\u304f\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u3082\u542b\u3080\uff09\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">\u30b3\u30b9\u30c8\u306e\u7a2e\u985e<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3001\u5916\u6ce8\u8cbb\u3001\u55b6\u696d\u30b3\u30b9\u30c8\u306a\u3069\u5168\u3066\u3092\u542b\u3081\u308b<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u8cbb\u306e\u307f<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u5192\u982d\u3067\u51fa\u3057\u305f\u4f8b\u3067\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u3042\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3001\u4ee5\u4e0b\u306e\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305f\u3068\u3057\u307e\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fb\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5916\u90e8\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u767a\u6ce8\u3057\u305f\u8cbb\u7528\u300010\u4e07<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fb\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u6642\u306b\u8868\u793a\u3055\u308c\u308bLP\u3092\u5916\u90e8\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u767a\u6ce8\u3057\u305f 10\u4e07<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fbLP\u306e\u5b9f\u88c5\u300020\u4e07<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fb\u5e83\u544a\u904b\u7528\u3092\u5916\u90e8\u306b\u4f9d\u983c\u3059\u308b\u300050\u4e07<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30fb\u5e83\u544a\u51fa\u7a3f\u8cbb\u7528\u300060\u4e07<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4eee\u306b\u3001\u3053\u306e\u5e83\u544a\u3067150\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u305f\u5834\u5408\u3001<\/span><\/p>\n<p><strong>CAC=(10\u4e07+10\u4e07+20\u4e07+50\u4e07+60\u4e07) \u00f7 150\u4eba=1\u4e07\u5186<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u306a\u308a\u3001CAC\u306f1\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9CPA\u306b\u95a2\u3057\u3066\u306f\u3001\u5e83\u544a\u8cbb\u306e\u307f\u3092\u8003\u3048\u308b\u306e\u3067\u3001<\/span><\/p>\n<p><strong>CPA=60\u4e07 \u00f7 15\u4e07 =4\u4e07<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u306a\u308a\u3001CPA\u306f4\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><small>\u53c2\u8003\uff1a<a href=\"https:\/\/mieru-ca.com\/heatmap\/blog\/what-is-cpa\/\" target=\"_blank\" rel=\"noopener\">CPA\u3068\u306f\uff1f\u4e0b\u3052\u308b\u65b9\u6cd5\u3084\u696d\u754c\u3054\u3068\u306e\u5e73\u5747\u3001CPC\u3068\u306e\u9055\u3044\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/small><\/p>\n<h2 id=\"4\">CAC\u3068LTV\u306e\u95a2\u4fc2<\/h2>\n<p><span style=\"font-weight: 400;\">CAC\u3068LTV\u306e\u9593\u306b\u306f\u3001\u5bc6\u63a5\u306a\u95a2\u4fc2\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff1aLife Time Value\uff09\u3068\u306f\u3001 \u4e00\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca\u306e\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u306f\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528(CAC)\u3088\u308a\u3082\u3001\u305d\u306e\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u751f\u6daf\u5229\u76ca(LTV)\u304c\u4e0a\u56de\u308b\u3088\u3046\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td>\n<p><span style=\"font-weight: 400;\">LTV<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">CAC<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 160px;\">\n<p><span style=\"font-weight: 400;\">\u65e5\u672c\u8a9e\u8a33<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u7372\u5f97\u5358\u4fa1<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 160px;\">\n<p><span style=\"font-weight: 400;\">\u610f\u5473<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\u4e00\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><span class=\"marker\"><strong>LTV &gt; CAC \u3067\u3042\u308c\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u306f\u5065\u5168\u306b\u6210\u9577\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059<\/strong><\/span>\u3002\u9006\u306b\u3001CAC &gt; LTV \u306e\u72b6\u614b\u304c\u7d9a\u304f\u3068\u3001\u4f01\u696d\u306f\u8d64\u5b57\u3092\u8a08\u4e0a\u3057\u7d9a\u3051\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u4e8b\u696d\u306e\u7d99\u7d9a\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001CAC\u3092\u8a08\u6e2c\u30fb\u628a\u63e1\u3059\u308b\u969b\u306b\u306f\u3001LTV\u3082\u3042\u308f\u305b\u3066\u7b97\u51fa\u3057\u3001\u4e8b\u696d\u304c\u5065\u5168\u306b\u5c55\u958b\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u5224\u65ad\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/span><\/p>\n<h3>\u4e8b\u696d\u306e\u5065\u5168\u6027\u306e\u5224\u65ad\u57fa\u6e96\u300c\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u300d<\/h3>\n<p><span style=\"font-weight: 400;\">CAC\u3068LTV\u3092\u7528\u3044\u3066\u4e8b\u696d\u306e\u5065\u5168\u6027\u3092\u5224\u65ad\u3059\u308b\u65b9\u6cd5\u3092\u300c\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u300d\u3068\u8a00\u3044\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<div style=\"background: #FFFFFF; border-radius: 10px; border: #E1EAEA solid 3px; font-size: 100%; padding: 20px; line-height: 220%;\">\n<ol>\n<li><span style=\"font-weight: 400;\">\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9=LTV \u00f7 CAC<\/span><\/li>\n<\/ol>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u306b\u3001LTV\u304cCAC\u306e3\u500d\u4ee5\u4e0a\u3042\u308b\u3053\u3068\u3001\u3064\u307e\u308a\u3053\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3055\u308c\u305f\u5024\u304c3\u4ee5\u4e0a\u3067\u3042\u308b\u72b6\u614b\u304c\u671b\u307e\u3057\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u30fb3\u500d\u4ee5\u4e0a\uff1a\u975e\u5e38\u306b\u5065\u5168\u306a\u72b6\u614b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fb2\u301c3\u500d\uff1a\u6539\u5584\u306e\u4f59\u5730\u3042\u308a<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fb1\u301c2\u500d\uff1a\u8981\u6ce8\u610f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30fb1\u500d\u4ee5\u4e0b\uff1a\u5371\u967a<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><small>\u53c2\u8003\uff1a<a href=\"https:\/\/mieru-ca.com\/blog\/what-is-ltv\/\" target=\"_blank\" rel=\"noopener\">\u300cLTV(\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc \u9867\u5ba2\u751f\u6daf\u4fa1\u5024)\u300d\u3068\u306f\uff1f\u8a00\u8449\u306e\u610f\u5473\u3084\u91cd\u8981\u6027\u3001\u8a08\u7b97\u65b9\u6cd5\u3001\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/small><\/p>\n<h2 id=\"5\">CAC\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9f\u969b\u306bCAC\u3092\u7b97\u51fa\u3057\u3066\u307f\u3066\u3001\u300c\u601d\u3063\u305f\u3088\u308aCAC\u306e\u5024\u304c\u60aa\u3044\u300d\u300c\u3069\u3046\u306b\u304b\u3057\u3066CAC\u3092\u6539\u5584\u3057\u305f\u3044\u300d\u3068\u601d\u308f\u308c\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3053\u3067\u672c\u7ae0\u3067\u306f\u3001CAC\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u30923\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3>\u2460\u4e8b\u696d\u306b\u3042\u3063\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u9078\u3076<\/h3>\n<p><span style=\"font-weight: 400;\">\u696d\u754c\u3084\u5546\u54c1\u3001\u4e8b\u696d\u306b\u3088\u3063\u3066\u3001\u52b9\u679c\u304c\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u96c6\u5ba2\u4e00\u3064\u3068\u3063\u3066\u3082\u3001\u5e83\u544a\u304c\u826f\u3044\u306e\u304b\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u304c\u826f\u3044\u306e\u304b\u3001\u5e83\u544a\u306e\u4e2d\u3067\u3082SNS\u304c\u826f\u3044\u306e\u304b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u826f\u3044\u306e\u304b\u306a\u3069\u3001\u4e8b\u696d\u306b\u3088\u3063\u3066\u30de\u30c3\u30c1\u3059\u308b\u65bd\u7b56\u306f\u305d\u308c\u305e\u308c\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95c7\u96f2\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u9867\u5ba2\u5c64\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u63a2\u3057\u51fa\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u6295\u4e0b\u3059\u308b\u3053\u3068\u3067\u3001CAC\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3>\u2461\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584<\/h3>\n<p><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6539\u5584\u3001\u9867\u5ba2\u5bfe\u5fdc\u306e\u8cea\u5411\u4e0a\u306a\u3069\u306b\u3088\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7d50\u679c\u7684\u306bCAC\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u4f7f\u3063\u3066\u3001\u30b5\u30a4\u30c8\u3084LP\u306e\u4e2d\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u59a8\u3052\u3066\u3044\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u78ba\u8a8d\u30fb\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u3092\u5897\u3084\u3059\u3053\u3068\u306a\u304f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u9867\u5ba2\u7372\u5f97\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5927\u304d\u304f\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/mieru-ca.com\/heatmap\/blog\/wp-content\/uploads\/2022\/07\/\u30d2\u30fc\u30c8\u30de\u30c3\u30d71.png\" alt=\"\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306f\u30da\u30fc\u30b8\u5185\u306e\u554f\u984c\u70b9\u304c\u308f\u304b\u308b\" 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400;\">\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u7387\u3092\u4e0a\u3052\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30ea\u30fc\u30c9\u306e\u6210\u7d04\u7387\u30fb\u53d7\u6ce8\u7387\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u55b6\u696d\u90e8\u9580\u3068\u5354\u529b\u3057\u306a\u304c\u3089\u3001\u5b9f\u969b\u306b\u53d7\u6ce8\u3057\u305f\u9867\u5ba2\u3084\u5546\u8ac7\u3092\u5206\u6790\u3057\u3001\u3069\u3046\u3059\u308c\u3070\u6210\u7d04\u7387\u3092\u4e0a\u3052\u3089\u308c\u308b\u306e\u304b\u3092\u518d\u5ea6\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h2 id=\"5\">\u307e\u3068\u3081\uff1aCAC\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u306a\u3089\u30df\u30a8\u30eb\u30ab\u30d2\u30fc\u30c8\u30de\u30c3\u30d7<\/h2>\n<p><span style=\"font-weight: 400;\">CAC\u306f\u3001\u4e8b\u696d\u304c\u9069\u5207\u306b\u5c55\u958b\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002CAC\u306e\u6539\u5584\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u306f\u3001\u4e8b\u696d\u306e\u5b89\u5b9a\u3084\u62e1\u5927\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u524d\u8ff0\u3057\u305f\u901a\u308a\u3001CAC\u306e\u6539\u5584\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u6a5f\u4f1a\u306b\u305c\u3072\u3001\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u4f7f\u3063\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u59a8\u3052\u3066\u3044\u308b\u539f\u56e0\u3092\u63a2\u3057\u51fa\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><a href=\"https:\/\/mieru-ca.com\/heatmap\/\"><img decoding=\"async\" src=\"https:\/\/mieru-ca.com\/heatmap\/blog\/wp-content\/uploads\/2023\/06\/heat_micro_copy_7-1.png\" alt=\"\u30df\u30a8\u30eb\u30ab\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\" \/><\/a><\/p>\n<div class=\"cta-button\"><a class=\"cta-link\" href=\"https:\/\/mieru-ca.com\/heatmap\/\">\u30df\u30a8\u30eb\u30ab\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092<br \/>\u7121\u6599\u3067\u8a66\u3057\u3066\u307f\u308b<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CAC\uff08Customer Acquisition 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